booking

Using Business on the Books in Complete Benchmarking Approach

Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight […]

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christmas tree at a luxury hotel reflecting the importance now to boost holiday bookings over the festive season

Boost Your Hotel Holiday Bookings and Drive More Revenue

Holiday bookings refer to the reservations made by individuals or groups for accommodation, travel, and other related services during their vacation period

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Strategies To Light Up Your Hotel Holiday Email Campaigns

Below you’ll find a range of strategies and real-life examples. Use them as inspiration for your own email campaigns to boost revenue

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5 Holiday Offers You Can Create to Drive More Hotel Business

By offering creative and tailored experiences like staycations, quiet destination packages, group travel deals, and holiday events, your hotel can thrive

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silver christmas decorations reflecting the importance for hotels to develop creative seasonal campaigns to drive bookings through their direct channel

7 Ways to Get Seasonal on Your Hotel’s Direct Channel

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

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Digital Communication Strategies to Drive Hotel Revenue

In this digital age, hoteliers no longer talk at guests but with them, wherever they are – from your website and email to SMS and guidebooks

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Top 10 Tips to Understand your Audience this Festive Season

Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings

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man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

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Unlocking Hotel Success: Top 3 KPIs to Predict Future Performance

These 3 KPIs provide a clear view of a hotel’s potential and are pivotal in crafting strategies that align evolving market dynamics and customer preferences

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Discover the Importance of Having a Bespoke Website Design

Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.

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