booking

booking.com are one of many otas who charge hotels fees

Booking Designated “Gatekeeper”; a New Era for European Hotels

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

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empty hammock on a beach reflecting the need to conquer the high season with strong direct booking strategies

Conquering High Season: Direct Booking Strategies Hotels Need

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

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OTA and Direct Booking: Finding the Right Balance

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

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How to Deliver a Frictionless Guest Experience at Six Key Stages

At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue

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a winner holding a cup and a loser looking sad reflecting the impact of the recent EU Digital Markets Act - DMA - and the impact on hotel bookings

Who Are The Winners and Losers of Google’s DMA Implementation?

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

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Endless Choices for Guests to Find the Perfect Hotel Stay

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

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YouTube Thumbnail image for video discussion on How to Increase Visibility and Direct Revenue: Key Trends & Strategies

How to Increase Visibility and Direct Revenue: Key Trends & Strategies

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

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woman looking at a website and mobile phone reflecting the need for hotels to transform their website into a room selling powerhouse

Transforming Your Hotel Website into a Room Selling Powerhouse

Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly

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rocks balanced on wooden planks reflecting the challenge with building and scaling a tech stack effectively

Restrictions: Balancing Revenue Optimization with Blocking Bookings

Restrictions can cover various areas, including pricing, booking conditions, availability of rooms and services, and general capacity

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Euro 2024 Demand Impact and What Regional Hotels Can Do discussion with berner+becker YouTube thumbnail

Euro 2024 Demand Impact and What Regional Hotels Can Do?

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

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