booking

How to Boost Hotel Holiday Bookings During a Pandemic

Now is the time to consider and amplify all the merry-and-bright offerings your hotel can provide to bring a special twinkle to this time of year

Read more

cendyn pegasus merge thumbnail improving direct booking channel

Cendyn and Pegasus Merge to Maximize Direct Booking Channel

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

Read more

How To Encourage Repeat Bookings With Hotel Loyalty Programs

78% of people prefer immediate benefits, rather than accumulating loyalty points. Another 20% don’t join loyalty programs because rewards don’t appeal

Read more

London skyline great advert for hoteliers and seeing large increase in hotel website conversion rates

London Sees 40% Uplift in Hotel Website Conversion Rates

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Read more

Those Increased Direct Bookings? They Won’t Keep Coming Without Effort

Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?

Read more

thumbnail image for discussion with topline about revenue managers and whether they are responsible for generating demand or not

Let Us Be Clear Revenue Managers Do Not Create Demand

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

Read more

mirai image relating to booking.com introducing native ads

Booking.com Introduces “Native Ads”

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

Read more

How to Get Guests to Spend More at Your Hotel

Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!

Read more

The Small Hotel Guide to Finding the Right OTA and Ranking Highly

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

Read more

What Can Hoteliers Do To Inspire Leisure Travel Over Next Few Months?

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

Read more