booking

OTA market power and the erosion of rate parity protections are all compressing the margin available to properties that have not built owned demand

With more travelers making deliberate choices about how they book, hotels that capture direct demand this summer won’t be the ones with the loudest offer

With manual forecasting, most of the time is spent making the numbers usable, not useful. You are playing catch-up not looking forward

When leadership fails to enforce a shared forecast, each following decision will be wrong. Hotels that win align under a single commercial strategy

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

This is what some analytics teams call the sell-to-net funnel: the economic journey revenue takes from when a guest pays to when it reaches the bottom line

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other

Performance marketing really means paying to rent access to demand the hotel never built in the first place. Performance for whom? Good question

Hotels who see stronger Instagram results are not necessarily more active or creative. The difference is how they connect Instagram to the booking journey