booking

The key metric in such an analysis is displacement: the revenue potential lost – or displaced – by a hotel, incurs when accepting one booking over another

The era of one-size-fits-all payment methods is fading. Hotel flexible payment options provide adaptable and diverse ways for guests to secure their room

Capacity-oriented KPIs have become the norm for performance evaluation in the hotel industry but this focus can lead to financial short-sightedness

Complying with this legislation is crucial for hotels to avoid penalties and maintain a competitive edge. To make it easy, here’s a comprehensive overview

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy

This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return