booking

Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

Here are five recommended long-term strategies to avoid last minute panic selling of rooms – crucial for maintaining profitability and brand integrity

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings