How to Perfect Your Hotel’s Direct Booking Strategy

Elevating your hotel’s direct booking strategy is an ongoing process that demands attention to detail and an adaptive approach

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How To Optimize Metasearch Bids For Direct Bookings

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

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Best Practices for Ski Resorts During Shoulder Season

We explore how ski resorts can attract more business during this off-peak period, particularly for meetings and events

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percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads

DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

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calendar with pins and a date circled reflecting the importance to hotels of length of stay and some strategies they can use to improve it

Hotel Strategies: How to Improve Your Length of Stay

Length of Stay optimisation isn’t just a strategy; it’s a game changer for hotels looking to dominate the market. So, what are you waiting for

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Positioning Your Property for Shoulder Season Bookings

Shoulder season presents a prime opportunity to convince guests to visit at an off-peak time for fewer tourists, exciting experiences, and favorable rates

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person on a laptop with credit card possibly making direct bookings on a hotel website

Best Practices to Gain Bookings on Your Hotel Website

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

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Group vs Transient: What Booking Is Better For Your Hotel?

For some hotels, the security of group income outweighs the potential revenue generated from transient bookings. But, some hotels prefer to wait and see

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Why Channel Management is Critical for Hotel Growth

Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time

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The Battle for Direct Bookings

As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings

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