booking
7 Strategies to Increase Holiday Bookings at Your Hotel
With so many hotels having their eyes set on locking in holiday bookings, it’s only natural that the competition is fierce
Flipping the Script: The Truth About Maximizing Hotel Revenue
True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers
4 Tactics to Make Your Guests Return For a Second Visit
If you want guests to keep coming back, you need to evolve with them. If you are offering the same things as five years ago, your results won’t improve
How to Track Hotel Demand with Booking.com
Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand
How Do Guest Reviews Impact Revenue Management Strategies?
By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising
Modern Revenue Management: Are We Truly Innovating?
We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field
How Hotels Can Harness Pop Culture to Make Money
Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town
How to Streamline Your RFP Process for Improved Conversions
A well-responded RFP can lead to a profitable booking but the sheer amount of effort required to sift through numerous unqualified RFPs can be overwhelming
Hotel Distribution in 2024: What is the Right Strategy?
Finding the right distribution channels and choosing cost-effective ones at high-demand times will help determine when to sell rooms and which channels to improve profits