Social media marketing in the hotel industry is an effective technique for hoteliers to connect with potential visitors, increase reservations and revenue, and boost the visibility of their hotel or property.
NB: This is an article from AxisRooms
For quite a while now, have you felt that your hotel’s visibility is being affected? It could be frustrating and disappointing when you have a lot to offer but no way to convey them to your visitors. Using social media for marketing will open a lot of doors, quite literally, to your hotel.
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What Is Social Media Marketing in the Hotel Industry?
The process of garnering publicity and exposure for a hotel or property using social media can be defined as social media marketing in the hotel industry. Such a process can involve a wide range of activities, varying from publishing or sharing photographs and videos to paid social media advertising.
In the hotel industry, social media marketing is especially beneficial. It is because platforms like Facebook and Instagram are ideal for engaging old and potential guests with fresh promotional content.
These platforms also have analytics tools built-in, allowing you to track user activity and engagement. Furthermore, these sites frequently feature useful components for hotel advertising, such as customer reviews, ratings and the features to invite users to events.
Now, are you wondering about the best sites to promote your hotel’s business using social media marketing?
Best Platforms for Social Network Marketing for Hotels
Nowadays, there are several platforms available for social media advertising. The many options available to hoteliers are becoming intense to keep up with. Hence, it would be difficult to interact and contribute effectively on all major platforms simultaneously.
As a result, you must select your platforms wisely when it comes to organic social media marketing. In the hospitality industry, the function of social media is to attract new guests and engage with both new and existing customers. Let’s learn about two of the top social media marketing platforms for hotels.
Given its massive popularity, Facebook reigns supreme among social networking platforms. As the most accessible social media site, Facebook provides several options to promote your hotel because it is the ideal platform choice for many hoteliers.
You can add a variety of extra tabs and cross-references to all other social networks and websites using Facebook. It’s also a great place to include all of your contacts, facilities and amenities information.
On Facebook, you have a vast potential reach. This becomes much more apparent when you begin to use paid social advertising to target customers directly.
Here are seven things you can do on Facebook as a part of social media marketing in the hotel industry:
- Create a Facebook page for your hotel’s brand and complete the profile with details such as a description, industry, location, contact information, and so on.
- Set your username in such a way that anyone can recognise you.
- Post about local picturesque areas or eye-catching shots of your hotel’s interior decor and outside.
- Publish short videos, stories, and live videos, as well as write-ups of promotional deals, special offers, and discounts.
- Persuade your guests to include check-ins or location tags in their travel pictures and videos, and in exchange, you can offer enticing benefits.
- Offer rewards and hold contests. Engage in discussions on posts that promote your hotel’s brand.
- Use Facebook ads to increase your visibility and bookings.
Instagram is the second most popular social media network, second only to Facebook, and it is best known for photo and video sharing. There is no more popular medium for posting travel-related photographs and videos than Instagram.
Travellers like curating perfectly shot images, writing beautiful captions, and using popular hashtags to inspire other travellers to plan their trips. As a result, your hotel’s brand must be a part of this community.
You can engage with potential visitors and publish content relevant to your hotel and destination on Instagram.
Here are four things you can do on Instagram as a part ofsocial media marketing in the hotel industry:
- Create an Instagram business profile for your hotel’s brand and add all of the necessary information required.
- Post high-resolution and intriguing photos of your hotel’s ambience, activities, and attractions.
- By incorporating new reel trends, you can post tourism tips, local cuisine recommendations, photographs of your exterior, future events, and promotional offers.
- With Instagram stories, you can capture and post exceptional moments, ask questions, and share instant updates about your hotel’s inventory.
Now you know about the two major social media sites and what you can do to promote your business. Let’s learn some of the top tips that would help you be more mindful while advertising your brand on social media.
3 Tips to Promote Your Hotel Using Social Media Marketing
With hospitality social media marketing, you can promote your hotel or property in numerous useful ways.
You can entice users to like and share your hotel or property’s page by offering incentives in the form of discounts or coupons. You can target individuals based on their likes and dislikes, age, location, and many other factors to advertise your hotel in your social media marketing campaign.
To establish a successful and thorough social media marketing strategy, here are three social media marketing tips for you:
1. Consider seasons.
When planning your marketing strategies, keep seasonality in mind. The seasonality factor can be applied to what to post based on various festive holidays and low, mid, and peak business seasons.
Given the time of year and what you’re striving to achieve, your content will keep changing significantly.
In the low season, you can boost reservations by offering seasonal packages or activity-focused deals on social media. Around the peak season, on the other hand, you can use social media for advertising your hotel, showcasing the top benefits you offer. This strategy will nudge people to book sooner, so they don’t miss out.
2. Continue to improve by applying what you’ve learned from brand management.
Take note of social networking sites’ feedback and make improvements to guests’ hotel experiences. Whether the reviews are positive or negative, make sure to reply to all feedback so that users know your hotel cares about their opinions.
Especially if you receive positive feedback, don’t forget to share it with your followers because no content is better promotion for hotels than positive social feedback.
3. Influencer marketing is the new big thing.
Social media influencer marketing has given rise to many social media celebrities, and in the same way, it can boost your hotel business. Because of their large following, many Instagram travel bloggers and influencers make money through influencer marketing.
In exchange for money or a luxurious package deal, you can seek their services in social network advertising in your hotel. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.
Ensure you have a clear plan before inviting travel influencers to stay at your hotel. First and foremost, keep your budget in mind. This will help you determine the type of influencer you can afford to hire.
Micro-influencers might well be happy to barter services, but macro-influencers would want big bills. Lastly, Decide what you want to accomplish with this carefully thought out plan after you’ve decided your budget.