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How to Stay Connected to Your Guests While Your Hotel is Closed

It does not have to be perfect, but stay in touch with guests. There is still a conversation to be had, whether it is transactional or inspirational. Let authenticity be your guide

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Google and Facebook Ads Credit Update for Hotels

When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to know if they would be eligible

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7 Hotel Marketing Strategies to Help You Succeed in 2020

Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can utilize to encourage direct bookings

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Capturing Travel Agent GDS Bookings in Challenging Times

Even through this period of uncertainty the GDS has consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these

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Crisis Recovery: Boosting Natural Search Traffic

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.

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What Can Your Hotel Do to Attract the Domestic Market?

Once your hotel has identified the groups of people within the domestic market you want to target, you need to consider and list their wants and needs

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7 Trends to Track Revenue Management in Recovery

How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution

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COVID-19 May Benefit Direct Bookings – Is Your Hotel Ready?

Using the downtime now to rethink your distribution strategy and direct sales channels to optimize your direct bookings is a good plan in any case

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U.S Hotel Demand: Beach Destinations Leading the Way

While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy change

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Three Clever Campaigns for a Strong Re-Opening of Your Hotel

For most hotels, the re-opening does not mean that everything will be straight back to normal. Most likely, they will re-open with reduced capacity as well as comply with stricter hygiene measures

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