people looking at a laptop responding to hotel digital advertising

Digital Advertising Tips and Tricks for Your Hotel

When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success

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Improve 7 Bad Habits to Become a Successful Hotel Revenue Manager

a Revenue manager should not only prepare accurately the strategy, but also be open and flexible, constantly measure the results, and work with technology

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Why Is My Hotel Not Converting Enough Direct Bookings?

As the final stage of the direct bookings process, it’s of key importance that your website and booking engine are at the heart of the customer experience

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Breaking Down Silos, Maximizing Profits: Revenue Management Evolves

In addition to collaborating with the Sales & Marketing Teams to generate revenues, the Revenue team needs to pay more attention to the costs incurred

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Insights Into the Return of Travel

This increase is linked with growing rollout of vaccines and guidelines, as well as travel “bubbles” and corridors for safer air travel between countries

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video thumbnail for interview about 7 hotel commercial mistakes

7 Hotel Commercial Mistakes and What To Do About Them

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

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An Easy Guide to Running Facebook Ads for Luxury Hotels

Facebook Ads give you multiple ways of showing your luxury hotel to users in your target audience directly, instead of the lottery of organic Google results

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6 Ways Hotel Technology Creates a More Personalized Guest Experience

Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level

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Metasearch: The Rate Parity Battleground for 2021

Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch

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Building a Comp Set – Best Practices

Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property

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