This hypercommerce approach not only enhances the booking process but aligns with desires of a generation that values spontaneity and discovering new destinations

If you trust your data and tools, the barriers to empowering your your revenue managers to make data-driven decisions should naturally fade away

While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach

Yes, a guest-centric approach at heart means putting guest data at the centre and every decision should be made based on that

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

Comprehensive revenue management transcends the traditional silo approach, focusing instead on total revenue optimization through strategic guest targeting

Independent hotels needn’t break the bank for digital marketing. There are plenty of free tools, just find the ones that work best for your hotel

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch

Data analytics facilitates the implementation of hotel dynamic pricing based on various factors such as time of booking, room type, season and segment