Answers to Every Question You’ve Ever Had About Google Hotel Ads

Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads

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The Best Way To Get A Higher Ranking On TripAdvisor

A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:

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person using metasearch site to research flight and hotel options before booking direct

5 Techniques to Boost Your Direct Booking This Summer

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

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Tips for Leveraging Surge Demand into Meeting Revenue

With shorter booking windows and less shopping around, there are specific things your resort should be doing to get your share of emerging meeting revenue

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lybra thumbnail image spain travel winding road to recovery

The Winding Road to Recovery in the Spanish Travel Sector

After a false start to Easter Holidays, which brought a halt to what seemed a recovery in travel to Spain, flight searches have started to grow again

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5 Step Plan to Create the Perfect Guest Experience

According to one study, 25% of customers would be more loyal to travel experience providers if they understood their needs through marketing

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Traveler Trends and Guest Behavior – What’s Changed, What’s New?

Current challenges in the hospitality industry are impacting the way hotels function, they are also impacting traveler trends and the guest behavior

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As Guests Become Apped Out Welcoming Words Show Hotel Authenticity

Even for those app-loving, techy individuals who prefer a touch screen to a smile and kind voice, hotels must remember the importance of guests interaction

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Time to Bring Advanced Analytics Into The Strategy Room – Here’s Why.

From marketing and pricing to customer service, advanced analytics is now central to many corporate functions. However, that cannot be said for strategy

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How a Data Strategy Can Improve Hotel Profitability and Direct Bookings

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

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