man standing at feet of a large pair of legs depicting how hotels feel smaller that otas

OTAs Have Been Killing our Business, Now is The Time to Fix That.

This is a unique time when we can encourage direct business and absolutely drive to lessen your reliance on the OTAs and to build on your direct campaign

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Top 5 Things You Need to Know in Hotel Digital Marketing (May)

As we prepare for the rebound in travel demand, it’s important to keep a pulse on the latest digital innovations you can leverage across channels

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Adopting a Data First Approach to Your Marketing

While we believe the following data points and campaign ideas could be useful to a range of hotels, there is no one-size-fits-all approach to targeting

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4 Hotel Resort Messages to Convey Cleanliness and Inspire Confidence

As hotels and resorts re-open, as well as quality service they’re now expected to provide heightened social distancing and cleanliness procedures

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How Hotel Asset Managers can Support Hotel Re-Opening

Hotel asset managers play an important role providing guidance, expertise, and financial advisory for the re-opening, ramp-up, and stabilized operations

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How You Can Claim the Upturn from OTAs in 10 Steps

Ensuring an optimised direct strategy gives you the best chance to maximise profit on every booking. Do not hand that opportunity to OTAs unnecessarily

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4 glass jars filling up with coins in the way hotels will start to fill up again in the future

Plotting the Comeback for Hotels in a COVID-19 Environment

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”

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The Top 7 Distribution Channels for Independent Hotels

Hoteliers should explore all distribution options, including how these channels can benefit their hotel, to create a multi-faceted mix meeting market needs

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6 Weeks into Lockdown and This is What the Data Tells Us

It’s clear that hotel operators need to know what type of market behaviour they find themselves in and then make the right, data driven decisions

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Battered By Coronavirus, Will Hotels And Airbnb Keep An Uneasy Truce?

Everyone needs their bogeyman. Airbnb really irritates the hotels. But mostly they have been ignoring Airbnb until they can’t ignore it anymore

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