Major travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its next-generation voice assistant

We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns

While an OTA may own the first booking, you have an opportunity to take control of the next one by integrating a mobile app into the guest experience

Revenue Managers sometimes face an unexpected challenge: overcomplication. Many dig into endless data points and exhaustive analyses

For hotel group sales managers, “relationship data” is the key to unlocking deeper connections with clients and driving meaningful results

Gone are the days when group travel was limited to meetings, meals, and departures. Hotel group business is contingent on providing the fun

Balancing group and transient bookings is a constant challenge. Both offer unique advantages and play crucial roles in hotel revenue strategy

Embrace the power of AI, but never underestimate the paramount importance of human review and editing – your hotel reputation depends on it

Implementing Citizen Data Science in the hotel industry offers great opportunities for enhancing efficiency and fostering a data-driven culture

If you’re looking to tap into this growing market, here are some effective marketing strategies to help promote your hotel to solo travellers