Hotel Guest Personas: Attract and Retain the Right Type of Guests

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

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lady with data graphics overlyaed showing how human factor is important part of revenue management automation

The Human Factor Behind Revenue Automation

We know the need for digital transformation, but it is the human factor that will guarantee the implementation success of Revenue Management technologies

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compass showing direction to a hotel to improve direct bookings and how benchmarking can help

A Benchmarking Journey to Grow your Direct Bookings

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

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First Impressions Count! Why Hotels Must Translate And Localise Their Website

There is no better way to show commitment towards your international guests than providing them with website content in their preferred language

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Tripadvisors’ New Netflix Style Subscription: Tripadvisor Plus

No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact

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Window of Opportunity: Analyzing Shifts in Booking Trends

Booking windows will continue to evolve as vaccine rollout continues and travel begins again, this is a view on the ever-changing hotel booking landscape

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two apples of different types illustrating importance of validating when comparing one hotel rms to another

How to Fix the Validation Problem When Choosing an RMS

A hotelier may decide to choose a ‘cheaper’ RMS system because they think they are saving money but they are overlooking the fact performance is everything

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Promoting Your Hotel as a Wedding Venue

While we are exiting lockdown and wedding guest numbers will increase, they won’t skyrocket overnight. Continue promoting smaller wedding venue packages

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How to Increase Hotel Direct Bookings: 5 Tips to Know

Even if you have a plan in place and see regular direct bookings success, there may still be some gaps to fill. So keep reading for expert tips

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Travel Demand is Back – Is Tourism Ready?

Hoteliers surveyed in March 2021 also seem increasingly confident in significant pent-up consumer demand once local governments lift the travel bans

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