5 Ways to Scale Your Hotel Upselling Efforts

As we start to rebuild and grow over the coming months, make sure to ‘build back better’ and return to your upselling initiative as we move forward

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Deconstructing the Hotel Conversion Funnel

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

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graphic reflecting the psychology of upselling

A Hotelier’s Guide to the Psychology of Upselling

Basic principles of consumer psychology are highly scalable; they can be applied to almost any business to increase revenue, from start-up to corporations

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How Much Are You Paying in OTA Commission and How to Reduce it?

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

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The Yoga Of Change In Hotel Revenue Optimization

Now that we are experiencing guests returning to our hotels, what is changing within the revenue optimization field?

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stack of coins with some flying off reflecting challenges for hotels around their adr

Restoring Your ADR Post Crisis

Re-building of ADR is much more correlated to the restoration of demand in the market and much less to do with the effect of price cutting during the crisis

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2021 Shifts in Travel Behavior

While some travelers may go back to old ways, many will adopt a hybrid travel model, focusing more on regional drive markets or remote areas over urban

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3 Ways to Start Boosting Your Hotel’s Incremental Revenue Today

Offering ancillary services isn’t just about boosting revenue. First and foremost it’s ensuring your guests have the perfectly tailored stay they desire

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4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)

Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

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Working with OTAs: The Indirect Distribution Dilemma

Overall results show benefits of participating with OTAs substantially outweigh the costs, resulting in clear and substantial boost to hotels’ bottom line

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