Why Forecasting Drives Hotel Success Beyond Traditional Budgeting

Don’t let another year go by constrained by outdated practices – harness the power of forecasting for a truly competitive advantage

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The Huge Disconnect Between Brand Motto and Guest Experience

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

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How Hotel Guest Segmentation Can Boost Conversions and Revenue

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

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coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales

Spend on Commissions or Invest in Your Direct Sales?

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

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google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

Google Kills Metasearch Commission Bidding (CPA): What Next?

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

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neon hotel sign saying no vacancy reflecting the importance of developing effective strategies to boost city hotel occupancy

10 Effective Strategies to Boost City Hotel Occupancy

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

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Hotel Brand Overload: The Coming Shakeout

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

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The Olympics Effect: Insights on Paris Hotel Impact

Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities

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Guest Loyalty Doesn’t Need To Be Complicated… I Promise!

Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize

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tROAS for Hotel Campaigns Brings Improved Bidding Accuracy

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

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