woman looking at a website and mobile phone possibly after seeing some marketing utilising microsoft ads

From luxurious spas to gourmet dining experiences and attractive amenities—hoteliers have a lot to show. Each of your qualities demands a spotlight. And as you fight for travellers’ attention, one crucial mistake to avoid is to overwhelm them.

NB: This is an article from Hotelchamp

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Presenting this much information without overwhelming visitors requires a thoughtful approach. Enter the carousel website messages, a dynamic solution that blends elegance with efficiency. Carousel website messages are a powerful tool to showcase multiple offers, services, or packages in one place. Through vivid imagery and strategic calls-to-action, carousels keep guests interacting with the website in a non-overwhelming, yet thoroughly engaging way. Here are the top tips to help you make the most of the power that carousel messages hold.

Why you should use Carousel website messages

Carousel website messages are a game-changer for hotel websites, making it easy to showcase everything your hotel offers without overwhelming your visitors. By allowing guests to click through multiple slides or content in a single interaction, you can efficiently highlight various offers, amenities, and services. This approach not only saves time for your visitors but also keeps them engaged, increasing the likelihood of converting browsing into bookings.

The benefits extend beyond just engagement. Carousels are perfect for upselling and cross-selling, showing visitors everything from upgraded room options to special packages, directly increasing your average order value. They simplify the comparison process, letting guests view offers side-by-side, and dive deeper into what makes your property unique with visuals and testimonials. Essentially, carousel messages streamline the decision-making process for potential guests, making your website not just a place to book a room, but a comprehensive guide to the experiences you offer.

a Carousel website message
Carousels are perfect for highlighting experiences, offers and amenities.

5 tips for creating Carousel website messages

1. Stick to 5 slides or less

Keep your carousel short and sweet with no more than five slides. It’s unlikely that users will engage with more than that, and it can be quite daunting on mobile devices. Plus, by keeping the carousel short, it’s easier for your users to remember the content they like so they can find it again easily.

2. Put the best first

Only 1% of visitors are likely to click on your carousel, be it static or rotating. Out of this, almost 84% of them click on the first carousel banner slider. That’s why your first slide is crucial. Make sure it’s something that grabs guests’ attention right away. Your best offers or most important information should go here.

Read the full article at Hotelchamp