3 Steps to Streamline Your Hotel’s Social Media Strategy

There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re not alone

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Taking Revenue Optimisation Beyond the Rooms Department

Total hotel revenue optimisation is about every source of revenue at the hotel and understanding customer value. Shifting focus from top-line to bottom-line

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A Deep Dive Into Metasearch

Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines

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Fixing the Fragmented Direct Funnel

As each hotel stakeholder has their own segmented part of the booking funnel, each seeks out vendors that drive the specific metrics they care about

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The Rise of the OTAs, Especially in the US Market

Largest opportunity window for OTAs right now is the U.S. market. Americans are increasingly more interested in traveling and currently more optimistic

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Will Hotels Keep Their Head in the Sand Post Covid

The Cost of Inaction – Will Hotels Revert to Type?

Vaccination campaigns are fired up and countries are reopening. It’s time to look at a future where hotels will be able to operate in high demand again

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Optimizing Guest Survey Conversions Through Email Marketing

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

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Events Market in Germany is in Transition

Like everywhere else in the world, the events market in Germany plummeted last year. Germany’s position in the European market nevertheless remains stable

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9 New Hotel Rate Types For The Post-Covid Traveller

The pandemic has demanded that industry be creative with its rate offerings, promoting flexibility with direct bookings and a push towards personalization

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U.S. Hotel Recovery Will Continue But Don’t Expect Dramatic Gains Yet

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a total-room-inventory basis (TRI), which accounts for temporarily closed hotels

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