If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

Coupons have proven, time and again, that they are a highly effective sales tool. Here are some ways to use them to your advantage

With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

What’s your imagination telling you that’s wrong which holds you back from owning your hotel or departmental financial situation

We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences

Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely

Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers

From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns