The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this
Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines
There are a variety of winter campaigns for you to consider and we recommend you start your dedicated winter campaign no later than week of October 18th
A common trend seen by revenue managers is the cycle of time to evaluate and re-evaluate keeps shrinking, similar to changes seen before in sales bookings
Consumers are looking to make the most of their travel experiences, both in terms of why they are traveling and with whom.
When it comes to attracting Next-Gen Travellers in a post-pandemic world, most hotel marketers are still trying to find a strategy that works for them