Top 7 Google Ranking Factors You Need to Know in 2021

Quick trivia question: How many ranking factors does Google take into account when deciding where to position your site’s content in search results?

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The Big Reset: Data Driven Marketing in the Next Normal

The surge in data has not provided substantially better understanding of the customer because outdated modeling isn’t able to capture these shifts

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How to Use Negative Hotel Reviews for Positive Change

By instilling a ‘never again’ mentality and starting from scratch, management can ensure that their reviews start heading in the right direction

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How Modern Revenue Management Is Changing Hospitality In Three Ways

To cut through complexity and create forward-looking commercial approaches, revenue managers and leaders need access to data from all corners of a property

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Beonprice “Who are We?” – In conversation with Emilio Galán

Emilio introduces us to Beonprice, it’s solutions, their core differentiators and how their aim is to empower Revenue Managers through their solution

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The Direct Booking Index (DBI) and Why Hoteliers Should be Using It

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

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Which Channels Drive New Users to Your Hotel Website?

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

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Pricing Flexibility on the Road to Recovery. Act Fast

For such unpredictable times we have now you should choose the right pricing strategy and have an option to change it easily and quickly when needed

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The Return of US Travel: COVID-19 Insights

US travel is coming back. Both hotel and flight searches and bookings show week-over-week increases, with hotel recovery leading the way

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Google to Display Organic Meta Listings in Its Hotel Ads Section

Google has emphasized they will ease the process of onboarding new partners while ensuring the trust of the links displayed is of utmost importance to them

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