Is Metasearch Advertising Worth It?

Metasearch Advertising: Should I Invest Hotel Marketing Budget?

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

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The Marketing Funnel and Your Hotel

It’s key to know what to do at each stage of the funnel so your hotel ultimately gains direct bookings by reaching and engaging customers

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How to Use Facebook to Improve Your Hotel’s Digital Marketing

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

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More (Brand) Power to You: Don’t Cut Your Marketing Budget

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

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How to Increase Hotel Revenue Through Food & Beverage Sales

With favourable margins and a shift in customer consumption, Food and Beverage can become an essential lever to increase hotel revenue

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COVID-19: Travel Trends From Around the Globe

This tells us that holiday travel is still open to happening, you should consider activating marketing campaigns to target holiday travelers

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The Quick Guide to Nurturing Relationships Through Email (Pt 2)

Know your audience, test often, and once you find out what works, build out an email strategy that allows you to easily scale your efforts

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Mid-Year Review of COVID-19’s Impact on Facebook Advertising for Hotels

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds

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10 Requirements to Internationalise your Direct Channel Sales

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

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Where Is Travel Tech Headed In The Post Crisis Era?

In the aftermath of the COVID-19 outbreak, the global economy is still under shock and travel has only recovered to 40% of pre-COVID levels

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