2020 Revenue Management: What we Learned, Abandoned and Will Keep

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

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High-End Hotel Branding: 4 Must-Know Strategies To Differentiate Your Hotel

Memorable and unique branding will bring great benefits to your hotel. It provides amazing value and will differentiate your hotel for the long term

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Creating Experiential Offerings That Drive Marketing Growth

As consumer demand for unique and exceptional experiences continues to rise, one thing is certain – experiential offerings are here to stay

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How Revenue Management can Support your Hotel’s Cash Flow

Revenue management is playing a central role in strengthening a hotel’s cash flow and financial position by driving top-line and cash position of the asset

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Why Messy Data is Holding You Back

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

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Top Local SEO Strategies for 2021

For hotels with a local target audience, having a solid Local SEO strategy is imperative, or in other words, is make or break

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Boost Brand Awareness and Retargeting for Your Independent Hotel

Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them

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Get Your Hotel Ready for Google Analytics 4

Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is different

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How Hotels are Using Gift Vouchers to Generate Revenue Right Now

One way that Hoteliers are capitalizing on the built up appetite to travel is through offering gift vouchers. We explore why this is the case

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Navigating the 2021 Hotel Budget Season

There’s an acute need to look at every dollar within this year’s budget and medium-range forecast, focusing on keeping cash burn down

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