Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!
Memorable and unique branding will bring great benefits to your hotel. It provides amazing value and will differentiate your hotel for the long term
As consumer demand for unique and exceptional experiences continues to rise, one thing is certain – experiential offerings are here to stay
Revenue management is playing a central role in strengthening a hotel’s cash flow and financial position by driving top-line and cash position of the asset
Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them
One way that Hoteliers are capitalizing on the built up appetite to travel is through offering gift vouchers. We explore why this is the case