image of man with head in sand used on a thumbnail for a video with cogwheel marketing looking at the importance of a marketing audit

Marketing Audit: Not Exciting But Crucial To Your Budget

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

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glass jar with money inside and the word budget written on a label on the front

How To Budget Plan Amidst Uncertainty

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations

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You Must Have A Plan To “Look After The Money.”

Now I know the truth and it is this: The money never looks after itself. You, me and everyone else must have a plan and a system to “look after the money”

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How to Build a Truly Revenue Focused Approach

The partnership between sales and revenue has become crucial over the course of the pandemic. Cross-training was key to our industry’s survival.

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The Key Q2 Trends for Travelers in Asia Pacific

For APAC travelers looking to venture outside their home country, the largest growth was for dates 31-60 days out, which saw a jump from 10% to 15%

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Metasearch Engines: 3 Frequent (Hidden) Mistakes to Avoid

Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines

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How Should You Prepare Your Hotel For The Winter Season?

There are a variety of winter campaigns for you to consider and we recommend you start your dedicated winter campaign no later than week of October 18th

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Hotel Revenue Management: the Roller Coaster Ride of Covid-19 Changes

A common trend seen by revenue managers is the cycle of time to evaluate and re-evaluate keeps shrinking, similar to changes seen before in sales bookings

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Holiday Travel Will Look Different This Year. How Can Marketers Get Ready?

Consumers are looking to make the most of their travel experiences, both in terms of why they are traveling and with whom.

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How To Attract And Engage The Next-Gen Traveller Post Pandemic

When it comes to attracting Next-Gen Travellers in a post-pandemic world, most hotel marketers are still trying to find a strategy that works for them

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