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The Importance of Cadence & Relevance in Hotel Email Marketing

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

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Three Quick Wins to Optimize Post-Pandemic Hotel Distribution

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

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Hotel Sales & Marketing: Playing Long Game Not a Sprint

Your hotel might remain closed or in trouble, but this will change soon as markets become healthy. The success of the Long Game will start with you

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Hotel CEOs ‘Cautiously Optimistic,’ Bullish on Business Travel Return

Relaxation of government travel restrictions, reopening of air routes, return to school and the return to offices is the spur that business travel needs

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Asia Pacific Visitor Forecasts: Bright Spots to Emerge in 2022

Forecasts project pent-up demand for travel experiences in the Asia Pacific region. Flexibility in marketing and delivering new experiences will be critical

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A New Way to Look at Your Hotel Marketing Campaigns

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

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2019 vs 2021: New Guest Feedback Benchmarks

By using guest feedback information to tailor your product offering to the market most likely to return soonest, you stand to recover as quickly as possible

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What Does Increase in Hotel Deflagging Mean for Hospitality Industry?

Deflagging will create greater competition and diversity, especially those who already have guest experience focused technology implemented in their hotel

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hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

Key Factors to Calculate Demand Forecasting

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

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Optimistic Movements in Hotel Demand and New Covid-19 Rates

We’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region

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