How To Maximise Marketing Budget Return For Your Luxury Hotel

A roadmap is essential to ensure your hotel marketing budget isn’t wasted and the correct channels are used to satisfy your marketing plan’s goals

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The Dos and Don’ts of Responding to Guests on Social Media

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

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Your Hotel’s Complete Guide to Facebook Marketing

We give you an overview of why Facebook marketing can be so important for your hotel, how to get started, and a tips and tricks to do it effectively

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How to Design Creative Upsell Deals for Your Hotel Customers

By getting creative with upsell ideas, you expand your revenue generation abilities and boost your profits. A stronger bottom line means a healthier hotel

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words search engine marketing on a blue piece of paper but is sem better than seo

SEO vs SEM: What’s the Difference and How Can Both Benefit Your Hotel

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

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How to Use Guest Segmentation to Increase Hotel Revenue

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

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Research Recommends Stop Treating Upselling Channels as Independent

This study provides an overview of current upselling approaches in the hotel industry. It shows there is room for both online and offline upselling channels

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topline video image rm and dos butt heads around hotel group business

Hotel Group Business: Where the RM and DoS Butt Heads Unnecessarily

In this discussion we look at one simple area where a hotel property DoS and a Revenue Manager can butt heads where it really isn’t necessary

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cogs in shape of human face reflecting how hotels can supplement and support their revenue manager with a good rms technology

Top 5 Things to Consider When Investing in an RMS

Especially in the current market, a powerful RMS can make the difference between missing wave after wave of demand versus riding every wave to the beach

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A New Age of Hotel Management: Digital Collaboration Powered by Data

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

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