Being Guest-centric Helps to Increase Revenue. But How?

Yes, a guest-centric approach at heart means putting guest data at the centre and every decision should be made based on that

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6 Winning Strategies to Increase Direct Bookings

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

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Broadening Scope: Why Hotels Must Rethink Revenue Management

Comprehensive revenue management transcends the traditional silo approach, focusing instead on total revenue optimization through strategic guest targeting

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Free Digital Marketing Tools for Independent Hoteliers

Independent hotels needn’t break the bank for digital marketing. There are plenty of free tools, just find the ones that work best for your hotel

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The Most Profitable Marketing Channels for Hotels

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

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The Evolving Role of a Hotel Channel Manager

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch

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Unlocking Hotel Revenue Potential: The Power of Data Analytics

Data analytics facilitates the implementation of hotel dynamic pricing based on various factors such as time of booking, room type, season and segment

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magnet drawing a block out reflecting the need to balance guest loyalty with new customer acquisition

Is Customer Loyalty Overrated? Acquisition May be More Profitable

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

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person clicking on a dollar sign reflecting additional revenue for hotels through sales of extras in their direct channel

Challenges of Selling ‘Extras’ in Your Direct Channel

We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations

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hotel reception bell being held by a robot reflecting the impact ai and technology will have on the future hotel experience

How AI Will Shape the Future Hotel Experience

We delve into how AI will revolutionize the hotel sector, transforming everything from personalized guest experiences to operational efficiency

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