When it comes to hoteliers, they have started to integrate with global hotel groups to attract other suppliers to participate. A number of key international hotel groups land on the Baidu search page.
Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination
Similar to that of Airbnb, the total revenue earned by hospitality corporations is linked to the number of hotels and the revenue of each hotel.
It’s clear that data platforms are powerful tools for hotels to manage and interpret their data. It’s even more evident that cross-analysis between these platforms is very useful for mastering performance.
Hotel PMS and booking engine integration turns your website into a potential source of generating more direct bookings. It also helps you get more direct bookings from your hotel’s Facebook page.
There is no shortcut for getting your website to perform well, other than putting as much time and effort as necessary into creating high-quality content reflecting Google’s E-A-T standards.
By maintaining a good referral strategy, with a long-term orientation you can really change online visibility, the amount of useful traffic your website receives and, ultimately, room reservations.
Google is the leading hotel review publisher, and the implications for hoteliers are far-reaching. Google reviews play a role in determining your visibility in an online search and improve hotel SEO.
Metasearch levels the playing field and can be a strong driver of demand when leveraged correctly. Independent hotels don’t enjoy economies of scale so they must be strategic with marketing spend.
Personalization is no longer a trend, it’s an expectation. And it isn’t complicated or expensive to deliver. Small, independent lodgings are perfectly positioned to personalize the guest experience.