Hotel operators measure their return on technology investment by how it improves the guest experience, particularly in terms of service efficiency

Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability

Personalizing the creative and offers on your website will further help your offer stand out and drive more bookings as well as ancillary spend

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business

If you’re a hotelier that believes in Attribute Based Selling but doesn’t see what they can do today to prepare for the change, we have a recommendation

One of the main causes of rate disparity occurs when OTAs and B2B partners, such as bed banks, resell your inventory to third-party platforms

Hotels can no longer afford to rely on solutions that do most things well but don’t allow for precision and flexibility needed in a competitive landscape

Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests

If you’re not participating in metasearch, you’re offering guaranteed bookings to the OTAs, costing you money and future revenue opportunities