It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!

Many questions are on the minds of hospitality leaders as they think about 2022 and strategize new, creative ways to generate revenue. NB: This is an article from Amadeus While […]

Analysis of the most-booked destinations reveals that leisure travel is the light in what would otherwise be a gloomy outlook

Email marketing is valuable to hotels. It can and should complement all your other digital marketing efforts across direct and indirect channels

There is no mistaking the importance of online reviews for hospitality. 85% customers trust an online review before making a booking

The hotel industry is filled with a lot of misconceptions. Most of them are due to a lack of knowledge and clarity about those topics

Just like your other physical assets, your hotel photography can become outdated and will need to be replaced – great photography is a big differentiator

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

Frustrated with OTAs supplying an alias email address when delivering a booking then modifying them once you’ve managed to get the real address?

A willingness to pay approach focuses on targeting direct channels, customers, and opportunities as a mix. By optimizing your mix, you optimize your revenue