Industry benchmarks consistently show that non-room revenue accounts for 30 to 50 percent of total guest spend at full-service properties

Losing control of your pricing isn’t usually a single decision. It happens gradually, across your distribution network, and often in ways that are hard to spot

A forward-looking commercial strategy answers four questions every week, before the comp set is opened. None of those questions are answered by RGI

For a long time, the conversation around technology in the hospitality industry was driven by a simple premise: respond faster.Faster to resolve requests – Faster to answer questions – Faster […]

Every hotel has hours – morning, midday, evening. It’s about recognizing the asset you’ve built has more earning potential than the overnight model alone

AI doesn’t just answer questions; it anticipates needs, upending old search hierarchies and clearing space for agile newcomers with fresh ideas.

Marketing and revenue often operate in parallel rather than in sync and that disconnect has a direct impact on conversions and profitability

We examine what the future might look like as AI capabilities continue to expand and AI adoption in hotels continues to grow across the globe

No one is saying to stop spending on Google Ads or OTAs, but they shouldn’t eat up most of your marketing budget while your guest database sits untouched

With AI now shaping search results and even booking decisions, reviews are becoming core to influencing visibility, positioning and ultimately revenue