57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

We break down how to evaluate guest ratings, make service improvements and more so you can turn feedback into your hotel’s biggest advantage

Does charging more lead to harsher guest reviews? Is there a ‘tipping point’? A rate threshold beyond which guest satisfaction might dip

By carefully executing an event pricing strategy, venue event managers can optimize bookings, maximize revenue and ensure financial success

Email marketing is part of a well-structured marketing strategy in any hotel. But to get the right results, you need to avoid these mistakes

Guest reviews offer more than just a revenue benefit, they are also a real-time audit of your property operations, providing valuable insights into:

Forget the myth that managing a hotel is complex. At its heart, the hotel business model revolves around three fundamental steps:

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

Loyalty programs have evolved beyond just rewarding frequent travelers and data confirms they remain a relatively cost-efficient way to drive occupancy