A Valentine’s Day Campaign to Swoon Over
Valentine’s Day is a popular time of year for couples to head off on romantic getaways. Here we look at a marketing campaign strategy to attract potential guests to your hotel over the Valentine’s period
The Ultimate 10 Hotel Tech Checklist: Hoteliers, Are You Ready for 2020?
Hoteliers, how do you feel about your current technology stack? Does it support the goals you have for 2020 and beyond? Or is it time for an upgrade?
The Value of Brands in Today’s Distribution Age
In an era of unprecedented distribution cost inflation, particularly in Europe, hotel brands continue to take share from unbranded hotels. The rationale for hotel owners is simple
Importance of Driving Direct Bookings for Independent Hoteliers
When travellers are choosing direct bookings, you own the relationship with them. This is your chance to prove that choosing your brand amongst your hundreds of competitors is worthwhile.
Are Neighbors Friends or Foes? Analysis of Airbnb Listings’ Agglomeration Effect
Why would Airbnb hosts choose to operate their short-term residential rental businesses in the neighborhood with other existing listings already?
Hoteliers Should Account for Travel Distance and Offer Different Packages
Although findings currently apply to domestic travellers, the same methodology could be used to provide similar insights into how distance affects international travellers’ perceptions
5 Things to Include in Your Hotel Performance Strategy
As you map out your hotel performance strategy, remember that there’s more to financial capital than what you’re bringing in with a traditional hotel revenue strategy
How to Improve Your Hotel’s Visibility Within Concur
As hotels strive to increase their market share of bookings from preferred corporate programmes, we’ve found there is a lack of information available to optimise our visibility in Concur
Book on Google vs. Google Hotel Ads
Understanding Book on Google is important as some booking engines that offer this connection may suggest that opting into this channel removes need to run a CPC campaign with Google Hotel Ads
How Hotels Can Use Data to Optimize the Distribution Channel Mix
No two hotels’ distribution mix is the same and they often struggle to retrieve, collect, and synthesize all of their data. This leads to missed opportunities to shift share to more profitable channels.
