The Three Shifts Shaping the Future of Hotel Content
The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity
Shrinking Booking Windows: 5 Strategies to Future Proof
The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]
How to Manage OTA Bookings and Commissions Profitably
Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error

Expert Partner Hotel Success Stories – June 2025
Here is the round up of Hotel Success Stories from our Expert Partners during June, touching on revenue, bookings and guest experience. Atomize, Hotellistat, Cloudbeds and SiteMinder Hotel Sct Thomas […]

Expert Partner Hotel Tech Updates – June 2025
Here is the round up of investment, acquisitions, product launches and strategic partnerships during the month of June for our Hotel Technology Expert Partners berner+becker, chatlyn, Cogwheel, mirai, The Hotels […]

Search is Shifting from Ranked Blue Links to Recommendations
Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

Why Hotels Must Rethink Their Search and Digital Strategy
The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

Who Is the Biggest OTA in Europe?
According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

Revisiting Revenue Strategies Amid Changing Travel Demand
As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

Strategic Leadership is the Future of Revenue Management
Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions