This advice isn’t limited to dealing with social media during this crisis, you should always place the concerns of your customers at the forefront of your mind whenever posting on social media.
The impacts of coronavirus extends to Google’s services including Google My Business. The situation has been ever-evolving and strategy on this channel is having to pivot just as quickly.
COVID-19 has devastated the hotel group and event business. However, we feel now is the time to rise above the gloom and focus on what we can do to help hotels survive and prosper as we rebound
Even if you have been running retargeting campaigns, there are so many things, initiatives and strategies that you can adopt, that might wonder “how have we not been doing this already”
The extent to which coronavirus has impacted the hotel industry is coming into focus based on new data, which provides further transparency in terms of the damaging impact on hotel profit.
You want everyone on the same page, prepared for what may come along. Advance preparation often separates those who make it through a crisis fairly unscathed and those that struggle.
Older generations are far less likely to travel given the associated risks between advancing age and the coronavirus. This warrants consideration within your hotel’s marketing strategy.
Hotel Sales teams should still be selling, developing relationships, and prospecting. The only thing to consider is where you focus. Localization in your sales processes is the key to minimizing impact.
Analyzing hotel data from previous two months, we’ve identified trends of when guests are still booking hotel rooms – and how lead times are changing in countries that are on road to recovery.
Whilst travel bookings are clearly down year-over-year, we are seeing an early spike in global travellers opting for longer lead times and booking flights to the UK and Spain for January 2021
