How Can Hotels Promote Sales During The Off-Season?
Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy.
Back to Basics: Five Tips for Cyber Monday Success
Despite the high competition surrounding Cyber Monday, hoteliers can still take advantage of this online shopping holiday to build brand awareness, increase website traffic, and drive bookings.
The Ten Best Customer Retention Strategies for Hotels
Customer acquisition and customer retention strategies are not mutually exclusive; retention strategies such as rewards or a great customer review can be effective in attracting first-time guests
How to Create Hotel Workspace to Boost Revenue
On demand workspace are areas within the hotel that have been converted to desk space, meeting rooms, areas for private calls, or even coworking spaces.
Hotel Distribution Focus Forces Sector Shift
Hotel companies are considering a move to a model where owners pay for business delivered. This shift puts role of branded groups under scrutiny, as the cost of distribution informed owners’ choices
IHG Now Offers Landing Pages and SEO
IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page. NB: This is an article from Cogwheel Marketing Located at…
Airbnb And Its Second Largest Market; Can France Rein In Travel Giant?
Since Airbnb unveiled its French platform in 2012 it has gone from strength to strength. At the end of this summer just gone over 8.5 million French people used Airbnb. So why is Airbnb such a draw?
How to Use a 21 Point Flow Through Inspection
Just like your auto mechanic checks your car’s health you can completely review your hotel’s financial performance and get a reading on as many as 21 different flow thru performance points.
2020: A Vision for Revenue Management in the Next Decade
The role of revenue management will continue to evolve. In some cases, the changes will be evolutionary, and in others they will be revolutionary. Rest assured, changes are coming.
Turning Disruption in Wholesale into Major Revenue Strategy Opportunity
It is constantly trying to obtain the right balance of business to maximize overall revenue, helping hotels and resorts price all their transient segments more effectively, not just BAR.