A roadmap is essential to ensure your hotel marketing budget isn’t wasted and the correct channels are used to satisfy your marketing plan’s goals

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

We give you an overview of why Facebook marketing can be so important for your hotel, how to get started, and a tips and tricks to do it effectively

By getting creative with upsell ideas, you expand your revenue generation abilities and boost your profits. A stronger bottom line means a healthier hotel

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

This study provides an overview of current upselling approaches in the hotel industry. It shows there is room for both online and offline upselling channels

In this discussion we look at one simple area where a hotel property DoS and a Revenue Manager can butt heads where it really isn’t necessary

Especially in the current market, a powerful RMS can make the difference between missing wave after wave of demand versus riding every wave to the beach

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property