How OTAs Use Words To Change Your Perspective … and Your Perception.
Words have the power of changing the world. In our little big world, OTAs know too well how to use words, with travellers to sell them your hotel.
Total Revenue Forecasting – Sunny with a Chance of Profits
Whether it’s time to make hay while the sun shines or to batten down the hatches when storm clouds are on the horizon, you’ll always be better prepared with total revenue forecasting.
Smart Shopping for Data: Driving Analytics Excellence in the Airlines Industry
With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.
Net Revenue, and Now What?
Every time the team gets a sense where they stand with their Net Revenue KPI’s the same question pops up all over again. And now what? Here are 5 ‘Now What’ actions you can take.
U.S. GOPPAR Turns Negative After Recent Gains
Two consecutive months of profit gain were spoiled as the start of the fourth quarter brought with it a year-over-year downturn in GOPPAR for U.S. hotels.
4 Mistakes You Want to Avoid When Setting Up Your Facebook Ads
Even if you’re a veteran Facebook ads user, you may be guilty of making some of the errors on this list. But don’t feel bad! It can all be fixed. Here are some top mistakes that you want to avoid.
Instagram Series Pt 3: Increase Your Social Media Metrics Using One Tactic
With the learnings from this Instagram blog series, hotel brands and marketers can be confident that what is being distributed on social media is continuing to gain credible traction with potential guests.
8 Simple Ways to Use Hotel Venue Guest Reviews to Increase Sales
Gathering guest feedback is not a simple matter of handing out a survey and hoping for the best. With the right approach, you can turn guest reviews into an important piece of your sales strategy.
A Make-or-Break Issue for Hotels: Guests Want Cybersecurity
Once the specific aspects of security have been considered across hotel vendors, in order to shift guest perceptions of cybersecurity, hotels are challenged with branding themselves as secure.
Profit Streak Continues at MENA Hotels
For the second consecutive month, hotels in the MENA region recorded a y-o-y rise in profit, a positive sign for a region where GOPPAR declines had previously abounded.
