There has always been a modest degree of disconnect in the expectations of senior leadership and the deliverables of a revenue manager

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

In addition to sharing your own content, you can also take the opportunity to share curated articles and resources on your Facebook page

Frequent flier and loyalty programs are drivers of cash flow, overall revenue, and long-term customer retention. And they can be a leading profit center

Far away lands are off the table for most of us. According to the survey, 70.1 percent of travelers expect to first travel domestically

Data shows majority of negative reviews were centered around cleanliness and relevant to COVID. The following are recurring themes of the negative reviews

We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way

If you are struggling to find marketing solutions in lockdown, don’t be afraid to slow down, get back to basics and build online strategies from ground up

By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings

Rural hotels are naturally located far from bustling tourists and busy populated areas. This turns a niche vacation experience into a desirable attraction