Spreading The Love: Responding to Your Hotel’s Guest Feedback

As necessary as responding to guest reviews is to a hotel and its business, it does take a significant amount of dedicated time that may not be available

Read more

Dive into the Nitty Gritty of Metasearch Marketing

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

Read more

2024 Total Solar Eclipse: How Will Hotel Performance Compare to 2017?

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]

Read more

social media platform app icons on a mobile phone

The Power of Social SEO: Optimize Your Social Media Profiles

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

Read more

music event reflecting an area where hotels can maximize direct bookings by tapping into local events

Why Events Stand Out as Strong Demand Predictor for Hotels

In the world of events, they are not all created equally when it comes to the impact they will have on demand

Read more

stack of coins and arrows pointing up reflecting higher adr and why hotels should not be afraid to price their rooms high

Why You Shouldn’t Be Afraid to Price Your Rooms High

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

Read more

Avoid Empty Rooms: How to Attract and Manage Last Minute Bookings

Last minute bookings enable you to fill rooms that otherwise go unsold, so it’s worthwhile to create a strategy for them. Use these tips to get started!

Read more

Why Forecasting Drives Hotel Success Beyond Traditional Budgeting

Don’t let another year go by constrained by outdated practices – harness the power of forecasting for a truly competitive advantage

Read more

The Huge Disconnect Between Brand Motto and Guest Experience

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

Read more

How Hotel Guest Segmentation Can Boost Conversions and Revenue

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

Read more