Will Hotel Direct Bookings Kill OTAs for Good?

Is it impossible for hotel direct bookings to overthrow the reign of OTAs? Can independent hotels challenge the two major channels, Booking and Expedia?

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Are Hotels Prepared for the Return of Meetings & Conferences?

Add Zoom fatigue of workers to the list of travel motivators and the return of medium sized and large scale meetings or gatherings aren’t too far behind

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US Hotels Weekly Demand Slips, But Still at Pandemic-Era Highs

Versus the previous week, hotels occupancy was down 1.1.% for the week to 57.9%, and was weakest on Wednesday and Thursday but still strong over the weekend

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customer relationships rely on customer data

Customer Relationship Management vs Customer Data Platform

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

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The Latest Hotel Website Trends and Tips

To improve your website, it’s good to be aware of trends sweeping the web so you’re providing the best possible chance of increasing your direct bookings

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A ‘Boomer’ Travel Checklist for Independent Hotels

So, what do you think? Are Boomers banging on your hotel door? Or do you anticipate a different demographic to lead the return to travel?

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Harnessing Data and AI: Five Insights From Leaders at The Frontier

Since the universe of data is so broad, service providers are carving out specialized niches in which they refine a variety of complex and even raw sources

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Large Hotels Rebound in Top US Markets Serve as Bellwether

All, are not created equal, and the losses in revenues, demand, and employment have been centered in large hotels, those with 300-plus rooms

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Hotel Social Media Marketing – 5 Most Common Mistakes to Avoid

Social media users not only want real-time, in-the-moment access to content but also the ability to select exactly what, when and how they’re accessing

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Can Video Answer the Most Important Question in Hotel Marketing?

A great hotel website communicates the property UVP instantly. That’s why many hotel marketers are looking to video to help them expand their message

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