Rooms revenue management has moved from instinct to algorithms but revenue streams haven’t evolved at the same pace: Meetings & events (M&E) is one of them

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

Here are five peak-season revenue strategies to consider, along with practical tips andtools to take your hotel performance to the next level

Hotels that rely solely on paid search or OTAs risk arriving late in the journey. Those out front are positioning their hotel as an idea, not just an option

What the industry calls guest acquisition is, actually, something closer to guest conversion i.e. travelers who have already been identified by a 3rd party

Hotels are realising activity alone doesn’t equal growth. Strategy does. The focus now? Performance-driven marketing that aligns with revenue and operations

A forecast graded with the wrong scoreboard is worse than no forecast. It punishes the team that changes the future but rewards the team that documents it

Most negative guest reviews are not caused by one major issue. They come from small operational gaps that build over time.

One guest’s three stars is another guest’s four stars. One guest’s five star review is another guest’s four because they never give perfect scores