
mirai “Who are We?” – In conversation with Pablo Delgado
In this “Who Are We” video we are joined by Pablo Delgado, CEO of mirai. We talk about his background, early days of mirai and how it evolved
What’s the Difference Between Spam and Hotel Email Marketing?
There’s a fine line between spam and email marketing. That’s why it’s essential to build a coherent email marketing strategy, to find the right balance
Key Hospitality Technology Trends to Watch in 2021
Hoteliers need to understand the facts which drive their operations and the technology available to digitise and deliver a first-class guest experience
Consumer Confidence In Travel Remains Low
The majority of markets are continuing to feel serious effects of continued uncertainty amongst travel bookers due to rapid rises in global COVID cases
Key Indicators to Watch in the U.S. Hotel Recovery in 2021
Another important deciding factor for choosing hotel accommodation is the ability to cancel or rebook without penalty, which ranked just above price
Benefits to Social Listening Beyond Identifying Gaps in Guest Experience
Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests

Robust Rate Strategy Needs Understanding How Profitable Your Rates Are
Getting the right rate strategy is crucial and flexibility will be needed for a while. Perhaps the days of non-refundable or advance payable rates are over
10 Hotel Trends to Watch in 2021
The Hotel industry has been significantly impacted in 2020, but the downturn has provided time to rethink and reset sales and marketing strategies
January Digital News: Google My Business and Facebook New Features
We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram
The Changing Nature of Supply and Demand in Hospitality
No segment in hospitality is safe from demand drought. If there is no chance of making profit, wait it out, if there is chance of staying afloat, act on it