What Are The Hospitality Trends For 2022?

From sustainability to staycations and greater focus on experiences, the key hospitality trends in 2022 we see are all focused around a new kind of guest

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thumbnail image for discussion with topline about revenue managers and whether they are responsible for generating demand or not

Let Us Be Clear Revenue Managers Do Not Create Demand

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

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mirai image relating to booking.com introducing native ads

Booking.com Introduces “Native Ads”

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

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Google Expanded Text Ads Discontinued

It’s impossible to predict how this decision by Google will actually affect performance in the long run. Maybe we’ll see a boost for Responsive Search Ads

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Revenue Management Today Involves Creativity to Shape Data Insights

Revenue Management leaders must become adept data storytellers, using technology to put the dots together and create a strategy for commercial success

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2022 Negotiated U.S. Hotel Rates Could Rise 15 Percent

Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery

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As World Goes More Digital Marketers Must Not Let ‘Science Overtake Art’

When trying to meet various needs, it is emphasized that a single customer can have different digital “modes” depending on their traveling context

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How To Boost Your Hotel’s Email Click Through Rate

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

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How to Get Guests to Spend More at Your Hotel

Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!

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The Small Hotel Guide to Finding the Right OTA and Ranking Highly

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

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