Older generations are far less likely to travel given the associated risks between advancing age and the coronavirus. This warrants consideration within your hotel’s marketing strategy.
Analyzing hotel data from previous two months, we’ve identified trends of when guests are still booking hotel rooms – and how lead times are changing in countries that are on road to recovery.
Even if your property is one of the hotels that has had to shut their doors for a couple of weeks or a month, get ready to start pushing out messaging for late spring and summer travel.
What’s most important is to train sales and reservations staff to show compassion for the person who is canceling. Remember that the true heart of hospitality is human kindness, especially for strangers.
Due to the recent unprecedented interest rate cuts by the Federal Reserve, the prime rate is now set at 3.25 percent, setting the table for many financing strategic options for hotel owners to consider.
While normal marketing activities are been curtailed, there are plenty of actions hotels can take to prepare for recovery and ensure they get a strong headstart when demand starts to improve