One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great

Whether you’ve created target personas based on bleisure/workation travellers yet or not, it’s a good idea to do so

Personalized does not necessarily mean lower prices. The objective is to provide guests with a price that is aligned with their expectations

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

As long as you allow for bookings on your website, you have an eCommerce platform and this provides an immense opportunity for revenue growth

5 focus areas that you should consider prioritising, adjusting and monitoring to increase RevPAR and capture more profit before increasing room rate

Believe it or not, guest loyalty isn’t dead. It’s there for the taking – as it always has been – it just needs hotels to work intelligently and personally

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

It provided the opportunity to rethink pricing strategy, moving from a price level system to an open pricing system, which is more dynamic and profitable