Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings

We explore the importance of hotel reputation management, proactive improvement measures, the crucial role of SEO, and online reputation tools

Determining the accuracy of your data when it’s squirreled away in silos becomes more difficult. Data silos also pose a security risk

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

Embracing these changes and optimizing your presence on Google Maps can lead to increased visibility, engagement, and ultimately, bookings

The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does