By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

By optimizing descriptions, you increase the chances your hotel will appear in the top search results, driving more bookings and maximizing your OTA revenue

It is no surprise that weddings are some of the most profitable events. Because of this, many venues have a separate marketing strategy to drive bookings

By focusing on guest satisfaction and simplifying the review process you can enhance your online reputation and attract more bookings

By integrating upselling strategies, hotels can offer personalized recommendations that delight guests and encourage them to experience more

In the race to attract new hotel guests, it’s essential not to forget previous guests. They are crucial for any hotel marketing and operational strategy

Let’s examine three of the biggest OTAs in the market to help you make informed decisions about your distribution strategy

Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success

Northern Europe hotels are committed to providing exceptional guest experiences that extend far beyond simply offering a comfortable place to stay