Is Facebook Still An Effective Marketing Vehicle for Hotels?

Despite many predictions of a Facebook demise, the platform continues to prove its resilience and maintains its position as a powerful hotel marketing tool

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Why You Need to Reconcile Your Credit Cards Every Day

How and why you should balance your hotel credit cards daily. It may sound daunting and that is because most people do it monthly or maybe weekly

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5 Big Things That Keep Hotel Sales Managers Up at Night

Most hotel sales teams find themselves staring at a wall that is covered in misplaced darts, with only a select few hitting the target despite their efforts

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Is Your Hotel Revenue Management Strategy Working?

If your hotel’s bottom line is bottoming out, it’s time to revise your revenue management strategy—or put one in place!

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10 Ways to Engage Your Followers on Instagram

Instagram for Hotels: What to Post and Features to Use

Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy

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woman and robots in front of computers reflecting a potential outdated view of adding conversational ai to your hotel call center

Beyond the Hype: The Rise of Conversational AI in Hospitality

Conversational AI, a solution that combines the simplicity of chatbots with the depth of AI to find information that required poring through search results

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two puzzle pieces coming together reflecting the missing link between data analytics and dynamic pricing

The Missing Link Between Data Analytics and Dynamic Pricing

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

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man looking at a hotel website on a computer maybe considering his willingness to pay for the higher rates or additional services

Maximising Hotel Profitability by Measuring Willingness to Pay

The concept of willingness to pay (WTP) relates to how much a guests are prepared to pay for a room and for each of your ancillary services

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Hotel Website Design Tips to Drive Direct Bookings

A well-designed website can be a powerful tool for hotels to differentiate themselves in a highly competitive online marketplace

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Increase Your Direct Bookings with 6 Powerful Urgency Tactic

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

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