Revamp Product Positioning and Revive Your Strategy
Being adaptable and agile will be important to your recovery strategy as you navigate your hotel through these uncharted territories
Top 5 Digital Services You Didn’t Know You Need
An integrated digital marketing strategy means having the right mix of channels and tactics for your business whilst not discounting any of them outright
A Reopening Checklist for Hotel Marketers
No matter where your hotel is in the reopening recovery journey, this checklist can be customized to fit your current and future needs
Hotel Rate Trends Summer 2020: London & Paris
As hotels re-open, revenue managers are developing rate strategies. But with no historical data they should review the entire market and go beyond comp set
What Should you be Asking your Post Lockdown Guests
Understanding how the changes you have made in your business have impacted on your guests experience has never been more important
Fragile U.S. Hotel Industry Records Monthly Performance Gains
Hotel occupancy and room rate in May did climb 4 percentage points and 5%, respectively, from April, helped out in some way by Memorial Day Weekend travel
Hotel Digital Marketing Recovery – Where to Put Your Marketing Dollars
Finding that “sweet spot” of where and how to utilize marketing efforts can be fuzzy right now, but take a step back and consider these things discussed
Retargeting for Hotels: Bye-Bye OTAs (Pt 2)
Retargeting is marketing to those who have interacted with us, meaning they’ve already visited our website or interacted on our Facebook or Instagram page
Why Your Hotel or Hotel Chain Should Have a Loyalty Club
If you do not have your own loyalty club, its implementation and maintenance is easy. It offers immediate advantages even for independent hotels
Revenue Management Models Have Changed. What To Do?
Trend, pace of sales and rate elasticity assume a fundamental role for revenue professionals in order not to lose the compass direction to the way forward
