What to do When Crisis Comes to Your City
You want everyone on the same page, prepared for what may come along. Advance preparation often separates those who make it through a crisis fairly unscathed and those that struggle.
Marketing Tips for Hotels During the Coronavirus Outbreak
Older generations are far less likely to travel given the associated risks between advancing age and the coronavirus. This warrants consideration within your hotel’s marketing strategy.
COVID-19: Impact on Hotel Groups Business Update
Hotel Sales teams should still be selling, developing relationships, and prospecting. The only thing to consider is where you focus. Localization in your sales processes is the key to minimizing impact.
How is Coronavirus Impacting Hotel Booking Lead Times?
Analyzing hotel data from previous two months, we’ve identified trends of when guests are still booking hotel rooms – and how lead times are changing in countries that are on road to recovery.
COVID-19: Insights on Travel Impact, EMEA
Whilst travel bookings are clearly down year-over-year, we are seeing an early spike in global travellers opting for longer lead times and booking flights to the UK and Spain for January 2021
Coronavirus Impact on Hotels And a Plan for Recovery
Even if your property is one of the hotels that has had to shut their doors for a couple of weeks or a month, get ready to start pushing out messaging for late spring and summer travel.
COVID-19: Insights on Travel Impact #2
Despite the increase in flight searches we’re seeing a reduction in longer distance travel for leisure destinations within the U.S., trending towards distances that could be traveled by car instead of air.
Train Reservations and Sales to Show Compassion for Cancellations
What’s most important is to train sales and reservations staff to show compassion for the person who is canceling. Remember that the true heart of hospitality is human kindness, especially for strangers.
8 Strategic Hotel Financing Options During COVID-19
Due to the recent unprecedented interest rate cuts by the Federal Reserve, the prime rate is now set at 3.25 percent, setting the table for many financing strategic options for hotel owners to consider.
A Digital Marketing Action Plan for Hotels During Covid-19
While normal marketing activities are been curtailed, there are plenty of actions hotels can take to prepare for recovery and ensure they get a strong headstart when demand starts to improve
