How to Use a Facebook Catalog for Hotels
The Facebook catalog is one of the few constants when it comes to mastering Facebook marketing for hotels. NB: This is an article from Cendyn The catalog is a reusable […]
Google Hotel Ads Increases Price Transparency to its Results
Lack of price accuracy is probably the most annoying problem in metasearch. NB: This is an article from mirai One of the reasons is the several components to get to […]
The MetaSearch Landscape: What the Future Looks Like
Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]
5 Strategic Tips for Hotels That Will Transform the Customer Experience
Today customer experiences represent a holistic approach through a growth mindset that connects systems, data, and teams to create a seamless and personalized customer experience from one hotel brand’s reference point to […]
How to Increase Your Hotel’s Midweek Stays with Facebook Advertising
Does your hotel or property suffer from high occupancy on the weekends but low demand during the week? NB: This is an article from gcommerce Maybe this only happens during […]
Mirror Mirror on The Wall What Will be Demand Next Fall?
One of the most challenging parts of being a Meeting & Events/MICE/Conference & Banqueting professional is having to take strategic decisions today for far future periods. NB: This is an […]
Fool Proof Your Email Acquisition Strategies
New hotels face an uphill battle, struggling to go from zero to 60 mph upon opening with little to no brand awareness to help fuel the engine. NB: This is […]
Selling Your Last Available Hotel Room
Optimizing the distribution mix is important at all times for any hotel business wishing to operate in high revenue margins; but when a hotel is operating at near to maximum […]
Know Your Guest: Discover Your Hotel’s Revenue Opportunity
Business, leisure, walk-in, extended stay: today’s travelers can fall under many different categories. But how do you determine what type of traveler fits your hotel’s needs? NB: This is an […]
Podcast: What is Revenue Management Culture and Steps to Help Implement it
In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Revenue Management Culture, what is it and what steps could be taken to […]
