Greece on Course to Beat 2019 Travel Visitor Figures Lybra article image

Greece on Course to Beat 2019 Travel Visitor Figures

On one hand, we have consolidated demand; on the other, travel intentions. The data on travel intentions seems to confirm forecasts for overtaking of 2022

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A Tactical Approach To A Cookieless Campaign

Hotel marketers can activate three datasets across channels to reach travelers. Here’s our tactical approach for capturing cookieless direct bookings

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Hoteliers, Improve Conversions With Email Marketing

What is great about email marketing is that it is a medium you own and have full control over. Create data-driven email campaigns and capture higher ROI

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Business Travel Tackles New Considerations on Road to Recovery

We are seeing other factors beyond COVID-19 coming into play that could affect speed of recovery for business travel as we head into the second half of 2022

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Google Analytics 4: What Is It And What Do I Need To Know?

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

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The Value of Consolidated Marketing Reporting for Hotels

To make informed, strategic decisions, you must analyze marketing performance on key channels. Let’s look at what a hotel marketing report must include

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Global Review Volume is Up… But What About APAC?

Even though review volume in APAC is down, so did the management response rate slightly. However, APAC remains the top of the class in responding to reviews

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Country Rates: Drive Traffic from Specific Source Markets

Opting for country rates can help get more bookings internationally, where guests are likely to spend higher than domestic travelers and tend to cancel less

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Revenue Management Needs to Think Like Digital Marketing and Vice Versa userguest revenue hub video thumbnail

Revenue Management Needs to Think Like Digital Marketing and Vice Versa

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

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Smart Hotel Marketing Strategies for You to Follow and Bag Profits

These five marketing strategies are not just directed towards online marketing but also the basic ideologies that hoteliers need to adopt

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