coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales

Spend on Commissions or Invest in Your Direct Sales?

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

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google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

Google Kills Metasearch Commission Bidding (CPA): What Next?

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

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neon hotel sign saying no vacancy reflecting the importance of developing effective strategies to boost city hotel occupancy

10 Effective Strategies to Boost City Hotel Occupancy

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

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Hotel Brand Overload: The Coming Shakeout

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

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The Olympics Effect: Insights on Paris Hotel Impact

Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities

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Guest Loyalty Doesn’t Need To Be Complicated… I Promise!

Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize

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tROAS for Hotel Campaigns Brings Improved Bidding Accuracy

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

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youtube thumbnail image for discussion with aggregate intelligence atomize and lybra about the value of automated pricing for independent hotels

The Value of Automated Pricing for Independent Hotels

This discussion recognises the challenges faced by independent properties in managing pricing strategies manually and how automated pricing systems can help

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one girl whispering to another maybe providing tips on how a hotel can improve their ota conversion rates

8 Tips to Improve Your OTA Conversion Rates

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

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Hotel Revenue Management: 10 Ways to Boost Income in 2024

While effectiveness of revenue management strategies will vary by location, audience and the economy; here are ten effective ways to increase your revenue

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