Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

In an increasingly competitive landscape, storytelling in hospitality is no longer a peripheral creative exercise, it is a core strategy

The best-of-breed model gained popularity when hotel tech options were few. But while each tool excelled individually, they often didn’t mesh well

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it