hotel website on a mobile phone reflecting the importance for a hotel to understand their look-to-book ration

In today’s digital world, users always scrutinize every service and product they are likely to purchase. That is what travelers do while booking their accommodations.

NB: This is an article from eZee Absolute

They surf through the internet, various hotel websites, and OTA platforms to find a perfect stay at an affordable price. I bet you don’t want your hotel to be just a part of their surfing process. Rather you’d like the guests to stop by your website and find it a perfect fit to book.

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However, earning an instant booking from your website visitors is not easy. You have to set up proper strategies to hold your guests’ attention and to even out your hotel’s look-to-book ratio effectively.

What Is the Look-To-Book Ratio?

As the name suggests, the look-to-book ratio (also known as the L2B ratio) is a comparison between the number of people who visited your website vs the number of people who made a booking.

This ratio is one of the key performance indicators for your hotel and its website. It gives a reality check of your website’s quality and tells you if it is effective enough to make good sales.

What is an ideal look-to-book ratio?

After understanding the look-to-book ratio, as a hotelier, you might want to achieve the best value of it. So, let’s address the real question now – “what is the value of an ideal look-to-book ratio for hotels”?

You might think it is 1:1 but it can happen only in hypothetical situations. It is clearly an unrealistic case where every person that visits your website ends up booking a stay.

To be honest there is not any particular value that hotels should run after. Instead, through constant efforts, they must try to improve their ratio day by day.

es, it seems easy to write and read these values, but achieving them is a whole different game altogether. However, it is not impossible. And this is why I am here to guide you through perfect strategies to help you reach your goals.

How to Improve Your Hotel’s Look-To-Book Ratio?

To improve your hotel’s look-to-book ratio, the sole strategy is to make your online presence more appealing.

When your guests reach your website they should feel connected. If the website visitors can relate to your website, its content, and your property then you are halfway through.

In this section, I am discussing all the strategies you must note and follow to improve your L2B Ratio.

Read rest of the article at eZee Absolute