Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success.
NB: This is an article from Travelboom
You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t your website be too? The recipe to understanding consumers’ actions is a complex one, filled with a long list of fresh ingredients. From new technology to seasonality, B2C businesses are tasked with following the constant ebb and flow of a consumer-driven market.
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This means that B2C businesses must continue to adapt their websites based on their consumers’ ever-changing wants and needs.
Aside from the indispensable value that you should already be providing to your consumer, there are a number of components (betwixt a long list) that influence conversion rate. Conversion rate optimization has become increasingly important in providing a frictionless website experience. A/B testing (comparing two versions of a single variable) can be used to help achieve the best conversion rate possible.
As digital marketers with an increased knowledge of the inner workings of a website, we cannot assume to know how a consumer might navigate. A/B testing can improve the user-friendliness of a hotel website and streamline the conversion process. Whether your goal is to grow subscriptions, capture email addresses, gain survey responses, multiply video views or increase revenue, A/B testing has become essential in determining what drives the consumer’s decision-making process.
Determining what to A/B Test on my Hotel Website
Our marketing experts have skimmed the surface of a sea of possibilities to provide the less experienced some good starting points among the immense depths of A/B testing.
1. Device Testing
Consider your personal use of devices. Do you make use of your large desktop monitor the same way that you use your mobile device? Compare the screen size of your iPhone 13 Mini to Apple’s new iPad Pro. Do the elements of your website look the same?
Consumers are now spread across an extensive collection of device types, sizes and even brands. Take this into account when setting up your test. Consumers on a tablet may have different intentions than those on a desktop device. Further – look at your data and determine where the majority of your traffic and / or revenue is coming from.
Does your test make sense serving all device types? Does it display neatly across all browser sizes? The same A/B test may provide different winning variants on separate device types.
