Through the use of hashtags, “For You” suggestions, and viral trends, TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality.
NB: This is an article from Cvent
We break down why it has become so popular, the unique paid and organic marketing opportunities it offers and how hotels can benefit from using the social media platform. If you’re a hotelier, owner, operator, revenue manager, marketing director, or anything in between, adding TikTok to your hotel marketing strategy could have a positive impact on your business.
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TikTok and Gen Z
With a wide array of users, TikTok is by far the most popular social media platform among members of Gen Z. Forrester Analytics Consumer Technographics recently published the 2021 results of their annual US Youth Survey; the survey shows that a whopping 63% of Gen Z respondents identified as active TikTok users. While Instagram usage dropped and Snapchat usage remained the same, TikTok usage in the Gen Z online community shot up 13 points from the previous year.
Keep in mind that Gen Z members entered the world in the digital age. They grew up using social media, surrounded by digital content, and are often referred to as “digital natives.” In addition, Gen Z social media users value genuine self-expression and authenticity in their content over production value or expensive effects. Forrester respondents explained that they feel more of a sense of community, positivity, and a genuine freedom of self-expression on TikTok than other platforms.
Using TikTok For Business and TikTok Ads Manager
Every single internet minute, more than 167 million TikToks are watched, giving the platform a higher rate of engagement per post than any other social media platform. With over 1 billion monthly users as of January 2022, businesses that fail to utilize this platform are passing up the opportunity to market to a massive worldwide audience. That’s where hotels come in.