Is your hotel taking advantage of TikTok’s massive reach? With over 1 billion active users, TikTok is changing how people discover new travel destinations, hotels, and experiences.
NB: This is an article from WIWT
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It’s no longer just a platform for dancing – it’s a powerful marketing tool for hotels looking to connect with travelers in a fun, engaging way.
From our perspective as a hotel marketing solution, we’ve seen hotels go viral overnight, gaining thousands of new followers and potential guests just from one great TikTok video. But success on TikTok isn’t random – you need strategic, creative content that captures attention and keeps people watching.
In this guide, we’re sharing 6 TikTok social media post ideas for hotels that will help you create engaging content, boost your visibility, and drive more bookings. Let’s get started!
Best TikTok Ideas & Examples for Hotels
Below we´ve listed 6 examples across different types of content you can post on TikTok, including User-generated content (UGC), behind-the-scenes content posts, seasonal content ideas, and much more!
Check it out:
1. Instagram vs. Reality (Hotel Edition)
Why it works: Relatable humor is huge on TikTok.
How to do it:
- Show a guest’s “dream beach vacation” vs. getting sunburned in 10 minutes.
- Feature “Expectation vs. Reality” for ordering room service at midnight.
- Compare a perfectly staged hotel photo vs. a real-life messy suitcase on the floor.
2. User-Generated Content (UGC) Features
Why it works: People love seeing real guests enjoying their stay.
How to do it:
- Feature a guest’s romantic proposal video from their stay.
- Share a guest’s TikTok showcasing their favorite hotel amenity.
- Highlight guest-created “day in the life” content at your hotel.
3. Hotel Pet-Friendly Content
Why it works: Pet videos go viral quickly on TikTok.
How to do it:
- Show a dog checking into a pet-friendly suite.
- Post a funny clip of a pet running around your hotel room excitedly.
- Feature a “Pet of the Month” staying at your hotel.
4. Hotel Room & Property Tours
Why it works: Travelers love seeing what they’re booking before they commit.
How to do it:
- Film a 15-second walkthrough of a newly renovated suite with trending music.
- Use a 360-degree spin transition from the hotel entrance to the best room views.
- Show a “Budget vs. Luxury” comparison of different room categories.
5. Behind-the-Scenes Content
Why it works: Gives your audience an exclusive look into hotel operations.
How to do it:
- Show a staff member preparing a honeymoon suite with rose petals.
- Time-lapse your team setting up an event space for a wedding.
- Film a fun clip of your housekeeping team doing a “speed clean” challenge.
6. Guest Experiences & Testimonials
Why it works: Real guest stories build trust and drive bookings.
How to do it:
- Ask guests to share their favorite part of their stay in a quick interview.
- Feature a montage of happy guest moments, from check-in to enjoying hotel amenities.
- Capture a before-and-after reaction when a guest sees their upgraded suite.
Hope these 6 tips are useful for your hotel marketing strategy. Find 50 TikTok Post Ideas here and take your strategy to the next level.
