When a hotel chooses the right social media ideas, its posts can forge relationships with followers, gain new audience members, and boost direct bookings.
NB: This is an article from Travelboom Marketing
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Social media marketing for hotels has evolved rapidly, and Facebook, Instagram, X, and TikTok each offer opportunities to reach target markets.
Whether you’re just starting or re-establishing a hotel’s social media marketing strategy, the process can seem daunting – but it can also be an opportunity. Building a creative and engaging social media content calendar is necessary to remain relevant for audiences, and doing this takes considerable time and effort.
That’s why we made a convenient list of engaging social media ideas for hotel marketers and gathered tips for creating successful marketing strategies. Start planning your hotel’s social media marketing using these ideas, without starting from scratch.
Social Media Marketing Tips for Hotels
Hotels are using social media posts to increase their audiences, improve brand awareness, and boost direct bookings, and when this is done well, followers become loyal customers. It can be hard to make your hotel stand out on social media, but quality content that’s timely and genuine helps people feel connected to your brand and look forward to future posts. Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals:
Post Selectively
Hotels should reserve social posts for valuable content about the property or destination, tips and tricks for travelers, and relevant information; some self-promotional material is okay, but too many ad-like posts can drive away an audience.
For balance, we recommend the 80/20 rule: 80% of your social media ideas should encourage page engagement, share relevant content, and be genuinely helpful, and the remaining 20% can be reserved for promotions, deals, and special offers. Also keep in mind that it’s the quality of the posts, not the quantity, that will get results.
Consider the Channel
Gone are the days when marketers could simply copy and paste posts across platforms. Each channel now has defined nuances, functionality, formats, and audiences to consider. While the social media topic ideas can translate across platforms, you’ll need to use tools, like Canva or in-app tools, or lean on Generative AI for help creating content to tailor posts for platforms. Here are some social media basics about each platform:
