Welcome to another Expert Insights discussion
Are you a hotelier, but not a marketing specialist? Do you hear people talk about moving potential guests through the marketing funnels and wondering what on earth are they are talking about?
Well this discussion might be of interest to you.
Today we are joined again by:
🔹 Pau Siquier from mirai, one of our Expert Partners
After the last 3 videos outlining digital marketing in some detail, today Pau summarises the upper, middle and lower funnels. What is the purpose of each, what actions should you be taking and how do you track the impact.
Hope you enjoy the discussion👍
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👀 WATCH NEXT (A few of our other videos)
💢 Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
https://youtu.be/XyAdgSKTTP0
💢 Is US Hotel Industry Heading Inadvertently to Over Commoditization?
https://youtu.be/eZev36fzX0c
💢 Hotel Digital Marketing: Lower Funnel – What Is It and Why Important?
https://youtu.be/HzDAjsZSJLQ
💢 You Have a Hotel and a Website, But Do Travellers Know and Will They Book
https://youtu.be/ZZdLi8ss-mw
💢 Impact on Hotel Revenue, Profit and Reputation of Ineffective Maintenance https://youtu.be/hRxKbYkeAMk
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