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NB: This is an article from gcommerce

1. Google Clarifies Ad Credit Eligibility and Timing

When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to know if they would be eligible. Last week, Google provided some clarity around who qualifies to receive these ad credits. Here are some frequently asked questions and answers regarding hotel eligibility for these Google SMB ad credits.

Is Your Hotel Eligible for Google Ads SMB Ad Credits?

  • Your business must have been running ads through the account for at least 10 out of the 12 months in 2019
  • Your business must have also been running ads during January and/or February of 2020

When Will My Hotel Receive The Ad Credits From Google?

  • Credits will roll out in phases
  • First Ad credits will be seen in the Google Ads account beginning in late May

Do I Need To Do Anything To Make Sure My Hotel Is Eligible for Google’s SMB Ad Credits?

  • No, there is nothing else to be done now. Google will notify the account users and the ad credits will automatically be deposited in the account

Are There Any Restrictions To How I Can Use The Google SMB Ad Credits?

  • Ad credits must be used by the end of 2020
  • Ad credits can be used on any Google Ads channel, including Search, Display & YouTube

How Many Credits Will My Hotel’s Google Ads Account Receive?

  • Google has not specified exact amounts but stated that ad credit will vary based on past spend and geographic location

2. Facebook SMB Ad Credits Update

Last month, we shared that Facebook is giving out $100 million in grants and ad credits. If your hotel is located in one of the metro areas listed below and meets Facebook’s eligibility requirements listed here your hotel should apply. You will need to have important business information available including your Federal Employer Identification Number, Partnership documents, business license, proof of incorporation, and official registration. Applications are now open for locations across the country. Don’t wait to apply if your business qualifies. Apply here.


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