In this interview we are joined by Ally Northfield, Managing Director at Revenue by Design.

Global Revenue Forum (GRF) was co-founded by Ally, Annemarie Gubanski, CEO at Taktikon Consultancy and Emanuele Nardin, Managing Director at Hotelperformance.

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In this short discussion Ally outlines what is Global Revenue Forum? How has GRF evolved over the years? What is the focus of the GRF event this year? What should previous attendees visit in 2025? What is the value to new attendees and what will they experience?

Hope you enjoy the conversation

Global Revenue Forum 2025 will explore whether the hospitality industry is optimally positioned to capitalise on profit opportunities emerging as a consequence of AI-enabled efficiencies in our workplace and our homes.

  • How do we respond to the growing trend of individuals demanding personally validating experiences?
  • How do we price to meet the demand for tailored spaces as work blends with increased leisure time?
  • What potential do distribution marketplaces offer to unlock routes to market and build closer guest relationships?

The 2025 event will explore the following:

AI-Driven Opportunities

How AI advancements are creating new profit opportunities across the hospitality industry, including hotels, apartments, short-term rentals and open air accommodation.

Efficiency and Personalisation

Understand how AI-enabled efficiencies are reducing working hours of our guests, leading to increased demand for personally validating experiences and tailored spaces that blend work and leisure

Operational AI Efficiencies

Examine how AI is transforming hotel operations across all revenue-generating departments, from service delivery to guest interactions, driving profit growth

New Revenue Streams

Guidelines to future approaches to customized hotel booking experiences

Distribution Marketplaces

Join the conversation to discuss the potential of new distribution platforms to unlock routes to market, build stronger guest relationships, and enhance profitability

Future Profit Opportunities

Investigate how the hospitality industry can stay ahead of AI-driven trends to secure long-term growth and success