The past two weeks have been particularly busy in the social media world, and this week’s newsletter can prove it. Ready to find out about the latest updates and how they’ll affect your hotels and resorts?
Let’s dive in.
Facebook’s Creator Studio Rolled Out Globally
Facebook’s Creator Studio is a central hub for Pages, allowing them to manage their content libraries for all their Pages in one place, including uploading new images and videos, scheduling posts, and evaluating insights. It just recently rolled out globally, reaching Page admins all over the world.
What This Means for Hotels:
Many hotels and resorts often run more than one Page; they may have affiliate resorts, multiple locations, or even specific Pages dedicated to their restaurants or spas. Being able to manage all content for all Pages on one easy-to-use dashboard can save you a lot of time and hassle. You can access your Creator Studio under the Business Manager.
Facebook Releases New Tracking Events
Facebook’s tracking events are snippets of code added to the tracking pixel which you can use to determine if certain actions are taken on your site, like checkouts or clicks on a key product page. Facebook is enhancing the pixel even further by rolling out eight new events in the coming weeks.
The new tracking events are:
- Contact
- Customize Product
- Find Location
- Schedule
- Donate
- Start Trial
- Submit Application
- Subscribe
What This Means for Hotels:
The “Schedule,” “contact,” and “find location” tracking events will likely prove exceptionally valuable for hotels and resorts. Scheduling bookings, spa reservations, and dinners could all be tracked with the new pixel, and every time someone contacts one of your hotels or searches for a location, you’ll know. This will allow you to retarget to an interested audience and help close the booking.
