Let’s face it… growing your social media following has drastically changed. All of the social channels have made it a lot more difficult to achieve this task, pretty much to the point where it seems nearly impossible to organically grow your following. Not to mention the various news feed algorithms have killed engagement for both smaller and big time users.
Businesses are desperate to find ways to continue to grow their following in an organic way, as this gives you real, engaged users. Growing your followers through ads does have some benefits, but there are times you may wonder if these are people who will actually be engaging with your page. If you are committed to growing your Facebook following organically, fear not! There are still ways that you can make this happen.
Facebook isn’t a channel that allows you to follow users other than business pages, so you are really going to have to put in some extra effort to build your following organically. Be prepared to put in the hours. Here are some steps you can take to organically grow your Facebook followers in 2018:
Putting Your Name Out There
There are over a billion people on Facebook in the world, and it’s safe to assume that pretty much the majority of people frequenting your business are on the channel. Let them know that your business is on the channel as well. It might seem like overkill to try all of these at the same time, however, keep in mind that many times people may not notice or brush off
Here are some ways to get your name out there:
- Add a link to your business’ Facebook page on all company emails. This includes all employee’s emails as well.
- Include a link to your business’ Facebook page on business cards.
