Inspired by TravelBoom’s insights into experiential gifting, let’s peel back the wrapping paper and see how this trend can spell serious holiday revenue for your hotel.
NB: This is an article from Topline Revenue, one of our Expert Partners
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The Appeal of Experiences Over Things
Why are experiences making such a splash compared to the latest gadget frenzy? Simple: memories outlast gadgets. Think about it, the right hotel experience – like a bespoke holiday market tour or an exclusive New Year’s bash – sticks with you, becoming one of those ‘remember when’ stories that get better every time they’re told. For hotels, this is your cue to amp up the creativity. Offer something unique like a culinary workshop with a holiday twist or a family package that includes personal elf visits. You’re selling more than just a room; you’re crafting next year’s family stories.
Strategic Revenue Moves with Experiential Gifts
Dynamic Pricing Done Right
Let’s talk numbers. Dynamic pricing during the holiday rush? Absolutely. But let’s keep it transparent – guests appreciate honesty, and understanding why rates change will help maintain their trust. Use the data you’ve got to forecast demand and set prices that make sense – like charging a premium for rooms with a killer view of the city’s fireworks on New Year’s Eve, price these at a premium but clearly communicate the added value.
Segmentation: The Gift That Keeps on Giving
Leverage your guest data to slice and dice your target market. Create tailored experiences that hit the sweet spot. For example, families might prefer a “Home Away from Home for the Holidays” package, featuring in-room Christmas tree decorating, holiday movie nights, and cookies and milk delivered by elves. It’s about making sure your offers are hitting the inbox of someone who’ll actually want to open them.
Use Scarcity, But Keep It Real
If you’re going to play the scarcity card, make sure it’s genuine. Nothing erodes guest trust faster than tactics that feel manipulative. If you say there are only ten spots for that rooftop New Year’s party, make sure the offer genuinely is limited and adds value without leaving guests feeling misled or disappointed.
Marketing and Partnerships for Experiential Success
Omnichannel Marketing
Your holiday packages need a shout-out across all channels, but tweak the message for the platform. Use Instagram for flashy, eye-catching posts that make people wish they were there, complete with vibrant photos or short videos that show off the magic of your holiday offerings. Then, use email to touch the hearts with warm, fuzzy details about why spending the holidays with you is a cut above the rest – think personalized holiday stories, insider tips, and exclusive offers that make your guests feel like they’re part of something special.
Form Strategic Alliances
Think outside the box with partnerships that can dial up your holiday offerings. Consider teaming up with a local bakery to offer exclusive holiday pastry workshops or set up a pop-up gallery featuring local artists where guests can immerse themselves in the regional art scene. These partnerships aren’t just add-ons; they’re integral to creating an unforgettable experience that ties your guests to the local vibe and culture.
Leverage Technology for Personalization
A smart CRM isn’t just for storing info – it’s for knowing that Mrs. Thompson loves extra pillows and can’t resist a good peppermint mocha. Use that data to offer personalized room settings, special holiday treats, or even a spa package tailored to their last visit. Anticipate their needs before they even ask, and you’ll not only blow them away, but you’ll have them coming back year after year.
This holiday season, use experiential gifting to do more than just boost revenue – make your hotel the place everyone wants to be. It’s not about just filling rooms; it’s about creating experiences that guests can’t stop talking about and rebooking, turning their stays into traditions they’ll carry with them year after year. Keep your packages clear, your offers authentic, and your approach personal to turn each guest into a true advocate for your brand.
