sales

Recovery efforts are still on-going, particularly in relation to restoring lost revenue, which means it is critical to be vigilant in group sales strategies

Prospecting? With 10 or more years of an up market from 2009 – 2019, it was easy to meet hotel sales goals based on inbound alone

As challenging as it may sound, there are several tactics that you can implement to bolster your off-season marketing strategy

The General Manager who puts more effort into the commercial work in the hotel will likely steal market share from the competition

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

Not being present on all available channels would be a mistake since the hotel would lose market share to its competitive set

It’s going to take more than a reactive sales culture to achieve 2023 goals. Therefore, this is a wonderful time to establish new sales habits

To put it simply, a sales cycle in a hotel is not just about turning a lead into a guest, but also repeating the success by acquiring repeat reservations

We take a look at the challenges hotels are facing today, and outline a some sales and marketing tips you should implement to differentiate your business