sales

Marketing is a key part of any hotel’s strategy. Hotels must capitalize on pent up demand and ensure sales, marketing and revenue strategies are in sync

A successful hotel digital marketing and sales strategy must clearly let guests know they will get the best offer if they book direct via your hotel website

Upselling and cross-selling are effective marketing strategies. Though they are very productive, they can pose marketing hazards if not done correctly

Do you know what hotel sales and reservation KPIs you should focus on to sell more rooms while providing excellent service?

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

These are some initial considerations to take into account in relation to the mindset many of your summer guests will be in. Here are a few more pointers:

For those building a comprehensive commercial strategy, trying together the econometrics of cause and effect is the icing on the cake

Optimizing inventories and maximizing profits is the center of any hotel strategy, and weddings, conferences, and corporate meetings are key to additions

We talk about the ‘new kid on the block’, the Commercial Strategy Role – that overarching role encompassing Revenue, Marketing and Sales

Your team is the key to success in achieving revenue goals. If they’re not prepared for the post-COVID world, you’ll struggle to move the sales needle