sales

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data

Your hotel might remain closed or in trouble, but this will change soon as markets become healthy. The success of the Long Game will start with you

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

In addition to collaborating with the Sales & Marketing Teams to generate revenues, the Revenue team needs to pay more attention to the costs incurred

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

Sometimes the best way to get a guest to book an offer is to make them smile. Use funny copy and visuals to get your upselling noticed and drive conversions

Small group meetings are happening. Certain industries are coming back to face-to-face meetings and these groups are leading the way for hotel group sales