Reviews

The power of guest reviews goes beyond improving online reputation. Turning feedback into valuable data, you better understand what guests like and dislike

Average hotel ratings in EMEA were lower than for the rest of the world. Here’s a look at 5 key takeaways to improve hotel marketing and guest feedback

Where exactly are we in terms of global recovery? We analyzed more than 128 million guest reviews and here’s what they tell us about travel recovery

To get your hotel ready for spring break ensure you have a well-built hotel reputation. Unfortunately, reputations are not built overnight

We look at the importance of having a guest feedback system in place, how you can use technology to collect it, as well as best strategies to get feedback

Tracking and managing your reviews can be a golden ticket to improving your hotel experience, guest satisfaction and marketing strategy

As tempting as it may be to turn a blind eye to a negative review, statistics show it’s critical you respond to every review, especially the negative ones

Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue

Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care

Positive hotel reviews are exciting. They’re proof that you’re doing a great job. Make sure you allocate enough time to address them and express gratitude