Reviews

Has Social Media Become the New Improved Version of Word of Mouth?

You must know what guests are saying on social media and in online reviews. Hotels should employ social listening or online reputation tools to proactively search, understand and then take action

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How Hotels Can Leverage ‘Social Proof’ to Increase Direct Bookings

Social Proof is a shortcut to decide how to act. Showcasing social proof on your hotel’s website can be your best friend when it comes to engaging online visitors and converting them into guests

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How to Improve Your Customer Satisfaction with Net Promoter Score?

Incorporate NPS into your hotel guest satisfaction strategy to get a real indicator that is simple and effective. It is for this reason that the biggest companies adopt it (Apple, Google, Amazon, etc.)

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Google My Business Reviews Directly Correlate to Your Hotel’s Conversion Rate

So, your hotel has a substantial number of reviews and a great star rating, now what? Reply! Enterprise businesses are hovering around a 10% reply rate

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Rate and Reputation: Understanding Your Hotel’s True Worth

In the age of data proliferation and value transparency, it is imperative hotels utilize their reputation performance to enhance pricing capabilities to realize new revenue opportunities and drive rate

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How Can Your Hotel Turn Negative Social Media Reviews into a Positive?

No matter how hard you try, negative reviews are inevitable. From a lumpy pillow to a disappointing dinner, it is common for guests to share their story, tag brands on social media, naming and shaming

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Cut the Copy/Paste Response: Writing Unique Responses to Online Reviews

Making review responses personalized can really pay off. Let’s take those copy/paste, templated review replies and transform them into creative, unique, and professional review responses.

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8 Simple Ways to Use Hotel Venue Guest Reviews to Increase Sales

Gathering guest feedback is not a simple matter of handing out a survey and hoping for the best. With the right approach, you can turn guest reviews into an important piece of your sales strategy.

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Guest Sentiments Exactly: How Reviews Can Improve Your Property

How do guests truly feel about your property? How can you filter through all the traveler reviews and uncover the important feedback that you need to make critical decisions at your property?

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How TripAdvisor Keeps Fake Reviews in Check

They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]

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