Reviews

Tripadvisor announced some changes to its ranking algorithm and the way it displays popular hotels – and it appears to be good news for hoteliers

From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media

To fully grasp how to improve your hotel’s online reputation and increase direct bookings, it’s crucial to understand your guests booking journey

Post-pandemic, hotels felt insulated within their 4-star reputation, but one-in-five travelers would not look at reviews that are more than two months old

When hotels meet the gap between guest expectations and the reality of the guest experience, their review will improve in quality and substance

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

Improving customer service scores is critical for any hotel aiming to enhance guest satisfaction and maintain a competitive edge

Leveraging your online reputation has become crucial in today’s digital landscape. Key metrics like rankings and review scores are not vanity figures

By implementing these strategies and actively seeking guest feedback, hoteliers can improve their online reviews and attract more potential guests

Guest ratings are more subjective than professional ratings and we wanted to compare how the two stack up. To do this we used our industry standard index, the GRI