Reviews

Embrace the power of reputation management and watch your hotel thrive in the competitive hospitality industry

Hotels should enthusiastically encourage public reviews because most travelers won’t book without them. Don’t be afraid of negative feedback

Analyze Net Promoter Sscore together with other guest satisfaction metrics to get a complete picture and solve the root cause of your issues

How are you treating your cheerleaders? Guests who leave positive reviews are choosing to go that extra mile. It’s their way of saying “thank you”

In today’s fiercely competitive digital landscape social proof can be your hotel’s saving grace, engaging online visitors and convert them to loyal guests

When guests leave reviews, responding promptly can lead to a quicker resolution for dissatisfied guests or solidify guest loyalty for satisfied travelers

Many hoteliers believe fake reviews are a serious problem, so much so that some have become dubious about the reliability of online review sites

Well-crafted descriptions of your hotel packages can help differentiate you from competitors and persuade guests to choose your hotel over others

Hotels need to double down on improving experiences at the individual guest level and at the systemic level to boost outcomes at scale

When personalizing your review responses, ensure you supply additional information. The best way is by recognising specific aspects the writer spoke about