There is no mistaking the importance of online reviews in the hospitality industry. When selecting a hotel, travelers are relying less on traditional advertising, and more on review site ratings […]
Your guest reviews can highlight unique experiences at the hotel which help to tell your hotel’s story and sell the experience to potential guests that are still within the booking journey.
Imagine running a hotel with no reviews. Guests come and go, no reviews recorded anywhere! You don’t know how they feel about the stay. What are they going to say to people about your property?
It’s important to know that when negative reviews are managed correctly, they can actually help to create a positive impression among your existing and potential customers.
Where there are reviews, there are negative reviews as well. But negative feedback, while often disappointing to receive, can be used as an opportunity to market your business.
Google is the leading hotel review publisher, and the implications for hoteliers are far-reaching. Google reviews play a role in determining your visibility in an online search and improve hotel SEO.