Reviews

The 3 Biggest Mistakes Hotels Make with Online Reviews

There is no mistaking the importance of online reviews in the hospitality industry. When selecting a hotel, travelers are relying less on traditional advertising, and more on review site ratings […]

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The Shelf-Life of a Negative Review

While we all know that this can have a negative impact on our future business, have you ever taken the time to really consider the shelf life of a low rated review

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Enhance Your Hotel’s Guest Experience Part Six: Hotel Reviews

Your guest reviews can highlight unique experiences at the hotel which help to tell your hotel’s story and sell the experience to potential guests that are still within the booking journey.

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How to Respond to Negative and Positive Hotel Reviews?

Imagine running a hotel with no reviews. Guests come and go, no reviews recorded anywhere! You don’t know how they feel about the stay. What are they going to say to people about your property?

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How Hoteliers Can Turn Negative Reviews into a Positive Online Image

It’s important to know that when negative reviews are managed correctly, they can actually help to create a positive impression among your existing and potential customers.

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How to Turn Negative Guest Feedback Into an Opportunity

Where there are reviews, there are negative reviews as well. But negative feedback, while often disappointing to receive, can be used as an opportunity to market your business.

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5 Ways to Turn a Negative Review Into a Positive

It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review?

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The Emotional Toll of Responding to Hotel Reviews

While the toll of responding to hotel reviews may tempt hoteliers to ignore them, appropriate responses to negative reviews can help grow your business.

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How Important Are Google Reviews?

Online reviews from regular people (well, the legit ones anyway), are typically uninfluenced by external factors and give a genuine, ‘real’ insight into the quality of the property.

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Google Reviews & Responses Improve Hotel SEO Ranking

Google is the leading hotel review publisher, and the implications for hoteliers are far-reaching. Google reviews play a role in determining your visibility in an online search and improve hotel SEO.

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