Reviews

Hotels need to double down on improving experiences at the individual guest level and at the systemic level to boost outcomes at scale

When personalizing your review responses, ensure you supply additional information. The best way is by recognising specific aspects the writer spoke about

Since review scores influence guests when making a decision it is essential to understand how to improve your review scores on Booking.com

Guests will be willing to pay more for a hotel with a strong reputation and higher scores than choose a hotel with a slightly lower price

Guest experience is the cumulative impact of interactions and experiences between your hotel and a guest, at every touchpoint along the whole guest journey

Here are a few reasons why you should accept a negative review gracefully, and some steps for managing your online reputation the right way

Discover where the guests preferred to leave feedback globally, in EMEA, APAC, and the US. We looked at top guest review sources in 2022

The power of guest reviews goes beyond improving online reputation. Turning feedback into valuable data, you better understand what guests like and dislike

Average hotel ratings in EMEA were lower than for the rest of the world. Here’s a look at 5 key takeaways to improve hotel marketing and guest feedback

Where exactly are we in terms of global recovery? We analyzed more than 128 million guest reviews and here’s what they tell us about travel recovery