One thing I stressed over and over was that guests wrote great reviews when they were surprised and delighted and wrote bad reviews when they were surprised and disappointed
More than one-third of online hotel reviews are phony, new research suggests. The study of fake hotel reviews also shows that you’re more likely to be fooled in some American cities than others
It is important hoteliers understand the differences between a low season and a high season traveler, doing this will ensure the guest is happy and the reputation of the hotel remains as high as possible.
Understanding the power of guest review management is a huge boon for hoteliers. And the best part is that when leveraged properly, hotels can even make money from online reviews