Reviews

How Do Different Generations Interact with Guest Reviews?

Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care

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How to Respond to Positive Hotel Reviews

Positive hotel reviews are exciting. They’re proof that you’re doing a great job. Make sure you allocate enough time to address them and express gratitude

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All You Need to Know About Tripadvisor Sponsored Placements

Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate

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How to Improve Your Hotel’s Ranking on TripAdvisor?

We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition

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Reputation Management for Hotels

If your hotel lacks an adequate number of customer reviews, form a strategy to solicit feedback to improve your online reputation

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How Review Content Can Increase Booking Conversion

Complex – there is no better word to describe today’s booking process. Year on year, travelers’ expectations are evolving, and so is their purchase journey

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Are Reviews Part of Your Revenue Growth Strategy in the New Era

The more data you can connect to understand how it affects your performance, guest experience, and revenue, the better

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What Reviews Have Your Guests Left In Recent Months?

In the summer of 2022, the platform that collects most reviews remains Booking with 53%. It is followed by Google (16%), TripAdvisor (9%) and Facebook (2%)

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Fake Hotel Reviews Have Serious Consequences

If a consumer suspects any of your positive hotel reviews are fake, they’ll lose trust in other positive reviews and assume negative reviews are true

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4 Ways Your Guest Reviews Will Bring More Bookings

Guest reviews are an essential part of the booking process. Don’t ignore the feedback you receive. Make the most out of it, and more bookings will come

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