Hotels
What Are CAP Rates and How to Use Them
Cap rates can be used to compare the potential ROI of different hotel properties, track performance over time and make informed investment decisions
Future of Hotel Budgeting: Automation and Data-Driven Upselling
Every guest interaction becomes not just a revenue opportunity, but a data point that optimizes budgeting and revenue expectations
Top 10 Hotel Marketing Strategies to Boost Your Bookings in 2025
We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year
How to Launch Your Hotel’s Black Friday/Cyber Monday Strategy
Do not waste the opportunity to jump in with the sharks and make Black Friday and Cyber Monday your Hotel’s sale event of the year
How to Optimize Your Hotel Website to Drive Group Sales
Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue
Why Hotel GMs Are Risk-Averse and BI Tools They Need
While hotel general managers may be naturally risk-averse, their commitment to stability and consistency is vital for hotel stability and profitability
Mastering the New Search Landscape: Optimise for Voice & AI
Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup
Turn Guest Feedback into Insights that Elevate Guest Experience
Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement
How to Boost Direct Bookings with Effective Data Use
Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings
What is Hotel Room Type Mapping and the Benefits?
Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing