Hotels

The problem with hotel distribution today is that most hoteliers are optimising distribution based on accounting numbers, not economic reality

Hotels can’t afford rearview forecasting. The result is biased predictions and missed profitability that should be captured with a clearer forward view

Pressure testing your revenue strategy is not about tearing everything apart. It is about identifying weak assumptions and hidden risks early

Revenue success in 2026 won’t come from inefficient processes, guesswork, or last-minute scrambling. It will come from building the right foundations

Gmail’s Gemini-powered inbox does not change email marketing. It sharpens it. Now is the time to refocus, refine, and rebuild with attention in mind

To design a hotel loyalty program that builds revenue, ditch traditional points-based rewards and shift your strategy to immediate perks and personalization

Here are 7 hotel guest journey touchpoints that matter most. Each offers a chance to improve hotel guest experience and lift hotel operational efficiency

Hotels can develop property-specific strategies that strengthen pricing decisions and improve marketing effectiveness to improve direct bookings

3 areas stand out this year as major revenue drivers: real-time segmentation, forecasting and dynamic pricing. Here we look at each in turn

AI is not the whole answer, simply a new ingredient.
Useful, powerful, sometimes brilliant, yet only ever as good as the humans guiding it