Hotels

Revenue, RevPAR, ADR: these tell you if you’re winning or losing. They don’t tell you why. They’re lagging indicators. The consequence, not the cause

Shoulder season guests travel for different reasons than in peak. That means you don’t “sell the same stay cheaper”, you sell a different reason to book now

AI Hotel pricing is no longer about experimentation or early adoption. It is becoming the foundation of modern revenue management

RevPAG provides a comprehensive view of the total revenue generated by each guest, making it a useful profitability metric especially non-room revenue

Whether you are running a boutique property or a large hotel group, here is the unvarnished truth about outsourcing revenue management

The overarching theme for 2026 is execution. Efficiency and process optimisation will separate resilient hotels from those that struggle

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

Silos in Hotel will be broken by technology. The question is does this happen in a strategic way or in an uncontrolled manner that fuels conflict

Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned

For hotels, the real issue is not who builds the smartest model. It is who controls demand at the moment of booking