Hotels

What Are CAP Rates and How to Use Them

Cap rates can be used to compare the potential ROI of different hotel properties, track performance over time and make informed investment decisions

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Future of Hotel Budgeting: Automation and Data-Driven Upselling

Every guest interaction becomes not just a revenue opportunity, but a data point that optimizes budgeting and revenue expectations

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Top 10 Hotel Marketing Strategies to Boost Your Bookings in 2025

We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year

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How to Launch Your Hotel’s Black Friday/Cyber Monday Strategy

Do not waste the opportunity to jump in with the sharks and make Black Friday and Cyber Monday your Hotel’s sale event of the year

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How to Optimize Your Hotel Website to Drive Group Sales

Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue

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Why Hotel GMs Are Risk-Averse and BI Tools They Need

While hotel general managers may be naturally risk-averse, their commitment to stability and consistency is vital for hotel stability and profitability

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Mastering the New Search Landscape: Optimise for Voice & AI

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup

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Turn Guest Feedback into Insights that Elevate Guest Experience

Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement

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How to Boost Direct Bookings with Effective Data Use

Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings

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What is Hotel Room Type Mapping and the Benefits?

Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing

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