Hotels

Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

Pre-arrival communication is all about setting the right expectations, but are you delivering what you promise?

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

We explore how storytelling can transform your marketing, make your website copy engaging, your blog compelling, and help you get more bookings

We share how a marketing revitalization generated increased bookings, diversified revenue streams, and set the foundation for long-term success