digital

Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests

Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences

We’ve outlined common objectives for hotel Facebook ad formats that you may be considering and how these can help your campaigns succeed

Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty

Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends

Whether looking to streamline tasks, connect better with guests, or improve online visibility, these are the top 10 hotel marketing tools you need

Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead

Before jumping head-first into social selling, it´s always important to understand why it can matter so much for your hotel