digital

We believe a successful revenue strategy requires a strong understanding of marketing metrics that directly tie to demand, conversion, and revenue impact

Google Nano Banana is more than an image editor, it’s a next-gen creative partner that brings speed, consistency, and storytelling to hotel visuals

The guest now occupies that driver’s seat. Competition for their attention and loyalty emerged from companies outside our industry, most notably the OTAs

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

Having a well-maintained Google Business Profile is no longer a nice-to-have SEO bonus. It’s an essential tool for visibility, credibility and conversions

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

In the competitive hotel sector, landing pages must be part of a marketing effort to convert prospective guests from website visitors into a direct booking

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses