digital

Metasearch Marketing for Hotels

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

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Why Your Hotel Needs an Abandoned Cart Campaign

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

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empty sunbeds lined up with a lovely view illustrating the importance for hotels to unlock the summer surge and develop marketing campaigns that convert

Unlock the Summer Surge: Hotel Campaigns That Convert

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

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google logo with speedometer revving at max illustrating the revolution in hotel marketing with Google Ads AI Max for Search

Google Ads AI Max for Search: A Revolution in Hotel Marketing

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

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person holding ear with social media icons reflecting impact on hotel marketing of dark social and the invisible guest

The Invisible Guest: How Dark Social Impacts Hotel Marketing

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

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person bidding at an auction reflecting the need to evaluate if bidding on competitor keywords is worth it

Bidding on Competitor Keywords: Is It Worth It?

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

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Hotel Video SEO Tips for Discoverability in the AI Search Age

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

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Hotels Can Win at eCommerce and Drive Direct Bookings

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

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email icon an a mobile phone reflecting the value of a guest email address to a hotel and ways to legally get it from an ota guest booking

How to (Legally) Get The Real Email Address of OTA Guests

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

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Attachments are Out: Hotel Sales Should Switch to Embedded Links

If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links

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