digital

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links