For many hoteliers, digital marketing is still novel territory. Most are too busy running their operations and leaving online sales to the OTAs to give much thought toward a digital marketing strategy.
Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.
Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps
It’s time to make work-related New Year’s resolutions – but that’s no easy task. There are so many different channels and tactics that having to choose a few areas to focus on can feel overwhelming.
Hotels can use SMS/text messaging responsibly to engage guests before, during, and after a stay. Here we review why creating an SMS strategy makes sense and how to implement it
While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact