digital
Metasearch Marketing for Hotels
Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms
Why Your Hotel Needs an Abandoned Cart Campaign
In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

Unlock the Summer Surge: Hotel Campaigns That Convert
With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

Google Ads AI Max for Search: A Revolution in Hotel Marketing
AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

The Invisible Guest: How Dark Social Impacts Hotel Marketing
Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on Competitor Keywords: Is It Worth It?
Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return
Hotel Video SEO Tips for Discoverability in the AI Search Age
AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement
Hotels Can Win at eCommerce and Drive Direct Bookings
Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

How to (Legally) Get The Real Email Address of OTA Guests
Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically
Attachments are Out: Hotel Sales Should Switch to Embedded Links
If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links