Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality
Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy!
We’ll explore how hotels can drive bookings during Black Friday and Cyber Monday with a focus on direct bookings and digital marketing
Let’s discuss how to best leverage online reviews to optimise your hotel SEO strategy. In particular, dealing with negative reviews
For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors
Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis
The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests