digital

If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services