We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts
There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?
SEO has changed a lot, but the fundamentals and principles behind a very good Hotel SEO structure have essentially remained the same over time
FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels
If your email is converting well, there is always room for improvement. Here we review three email tests you can run right now as well as some improvements
Much like Site Traffic, you should view revenue across channels (all online and offline channels) both during and after the demand generation campaigns run