digital

What Hotels Should Know About Cookieless Tracking & Google Analytics 4

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

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Google Ads for Hotels: From Losing to Generating Revenue (Case Study)

There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?

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Fast & Easy Mobile PPC Tips For Hotels

Mobile pay-per-click (Mobile PPC) ads are a great tool to help hoteliers, or advertisers in any industry, reach their customers on the go

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Simple Yet Essential Guidelines That Will Rule Your Hotel SEO Game

SEO has changed a lot, but the fundamentals and principles behind a very good Hotel SEO structure have essentially remained the same over time

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image of fornovahl free tool to help hotels tackle content parity

Free Tool for Hoteliers to Optimize Content Distribution

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

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Hotel Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid

If your email is converting well, there is always room for improvement. Here we review three email tests you can run right now as well as some improvements

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Hotel Marketing Tactics for the Post Covid World

Timely preparation for anticipated events helps achieve business success. Applying relevant marketing tactics, marketers can dodge the revenue downturn

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How To Analyze The Performance Of Display Demand Generation

Much like Site Traffic, you should view revenue across channels (all online and offline channels) both during and after the demand generation campaigns run

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How To Increase Your Hotel’s Website Traffic

Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time

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Comparing Cost Models in Metasearch: CPC vs CPA

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

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