digital

Hotel Photography: The Asset You Aren’t Assessing

If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

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the hotels network article image about hotel image generation and the new creative advantage

Image Generation and the New Creative Advantage for Hotels

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

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person using ai to search on a laptop maybe a traveller using google generative search and the implications for hotel seo and direct bookings

What Google Generative Search Means for Hotel Direct Bookings

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

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Google I/O 2025: Key Takeaways for Hotel Marketers

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

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AI-Generated Content for Hotels: Risks and Rewards

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

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Why Unfiltered Influencers Are Taking Over

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term

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#OverIt: Why Hashtags Aren’t What They Used To Be

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional

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What the New Google AI Tools Mean for Hotel Marketing

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

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How AI is Reshaping Hotel Digital Marketing in 2025

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

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GEO (Generative Engine Optimisation) and Future of Search

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

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