digital
Hotel Photography: The Asset You Aren’t Assessing
If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Image Generation and the New Creative Advantage for Hotels
Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts
Google I/O 2025: Key Takeaways for Hotel Marketers
Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book
AI-Generated Content for Hotels: Risks and Rewards
Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation
Why Unfiltered Influencers Are Taking Over
In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term
#OverIt: Why Hashtags Aren’t What They Used To Be
With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional
What the New Google AI Tools Mean for Hotel Marketing
In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense
How AI is Reshaping Hotel Digital Marketing in 2025
From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line
GEO (Generative Engine Optimisation) and Future of Search
GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services