digital
5 Hotel Branding Tips to Get More Direct Bookings
Read on to get insights into the power of hotel branding and how a compelling brand can build trust and ultimately help you grow your direct business

7 Ways to Automate Great Hotel Booking Journeys
We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey
How Hotels Can Leverage Google EEAT to Boost Direct Bookings
Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality

A Complete Timeline for Your 2023 Black Friday Campaign
Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy!
Boosting Hotel Bookings on Black Friday and Cyber Monday
We’ll explore how hotels can drive bookings during Black Friday and Cyber Monday with a focus on direct bookings and digital marketing
The Importance of Online Reviews in Hotel SEO Strategy
Let’s discuss how to best leverage online reviews to optimise your hotel SEO strategy. In particular, dealing with negative reviews
A Hotelier’s Guide to Collecting and Using First-Party Data
For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors

How Hotels Can Use Big Data for Better Digital Marketing Action Plans
Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis
5 Reasons Why Data is Critical for Hotel Marketers
The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests
Tripadvisor Launches New Enhanced Marketing Text
Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages