data

A Customer Data Platform transforms guest relationships into revenue, while AI ensures that personalization and efficiency happen at scale

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors

Here are five strategies that forward-thinking properties are using right now to boost direct bookings and build lasting guest loyalty

From post-stay surveys to online reviews, the voice of your guest has never been more accessible. But are you using it to drive your revenue strategy?

What hoteliers need is a more dynamic approach, going beyond pace and pick-up reports and actually reflects what’s driving demand today

This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on

You don’t listen to the same playlist on Spotify when you’re working out as when you’re relaxing. You create different ones depending on your mood or moment

Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics