A dramatic shift towards online merchandising is being spearheaded by online travel agencies (OTAs) new research reveals.
The Amadeus IT Group saw an 85% increase in the amount of ancillaries sold via travel agencies in the first nine months of the year.
There are three times more OTAs integrating ancillary services as part of their overall offering in 2015 compared to last year.
The trend suggests that the OTA sector is becoming a big player in the merchandising market, according to Amadeus.
As many as 15 out of every 100 air bookings by OTAs include an ancillary sale, with that figure rising to 30 or 40 for certain carriers.
A sample of 63 airlines generated a total of $38.1 billion through ancillary sales last year, which equates to $17.5 per passenger, with year-over-year growth of 21%.