Airlines are shifting from traditional distribution systems and finding new ways to drive revenue. There are lessons here for hotels, underpinned by need to reduce dependence on travel tech giants
Today, airline loyalty members represent between 20% and 70% of total pax depending on the airline, and it means there is a significant percentage of passengers who are not program members
With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]
The future of the inflight connectivity industry is bright, with a growing number of airlines seeking to digitise their inflight experience in order to stay relevant. This demand is driving […]
Airlines face several static and dynamic challenges for which revenue managers are required to recalibrate their strategy in real-time. This brings a growing need for fresh data delivered quickly
Airlines have long wanted to move to so-called personalized pricing. They would like to sell online in ways that make it more difficult for a traveler to comparison-shop by the lowest price alone.
United recently reported that its booking curve had changed and that they needed to set aside more seats for passengers who book at a later date.