Amadeus has officially launched its Selling Platform Connect in the UK, which it claims is the world’s first fully online GDS booking and fulfilment platform.
The company claims it has a number of key benefits including allowing real customisation and localisation capabilities to meet each business’ specific needs, both in the front and back office.
It can also be standardised across an organisation’s entire network. Amadeus says it is the only booking platform currently on the market that is fully cloud-based, so that it is accessible anywhere from any device with internet access, offering unrivalled flexibility and agility, without the hassle of a complicated installation.
Selling Platform Connect also includes an innovative ‘Cryptic Magic’, tool that allows users to switch seamlessly between cryptic and graphic content during any part of the booking process. Commands from other GDSs can also be translated and converted from cryptic to graphic form, enabling travel consultants to use whichever method is quickest for them.