Usually, I’d spend hours researching, bouncing between TripAdvisor, Google Maps and bookmarked Instagram Reels.
NB: This is an article from RMS Cloud
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But this time, I went straight to AI. What I didn’t expect? A surprisingly perfect curated itinerary, complete with oyster shucking, wine tasting, and remote stays I’d never heard of.
It got me thinking… if I’m using AI to plan a trip, your guests probably are too.
The pre-guest journey is changing
AI tools are reshaping how the next wave of travelers are choosing, booking and determining where they will jet off to next. With advancements in ChatGPT and Gemini, travel planning is experiencing a shift comparable to the invention of the internet. For my recent trip to Tasmania in Australia, I sat beside my partner as he scrolled through reviews and googled boutique stays. Then it hit me: I could do this in half the time.
I prompted ChatGPT: “You are an experienced travel agent, up to date with the latest hospitality, food and wine in Tasmania. Can you give me your top picks for places to visit, eat, stay and drink? Think oyster shucking, wineries, saunas, farm-to-table restaurants, affordable cabins.” In seconds, I had a tailored itinerary featuring local gems like Pumphouse Point and Bruny Island oysters, as well as beautiful cabins to stay in.
It even suggested booking windows and travel times. The key takeaway? AI’s suggestions are based on up-to-date, well-reviewed online content. I discovered spots my partner hadn’t even found through traditional searches, making the planning process surprisingly efficient.
How will this impact accommodation operators around the world?
One of the biggest revenue opportunities lies at the beginning of the guest journey. Traditionally, accommodation operators rely on a mix of chatbots, direct bookings, and online travel agencies (OTAs) to guide guests through the booking process and offer the best deals. However, AI is fundamentally changing this approach. With AI-driven search capabilities, guests now expect instant, personalized recommendations that cut through the noise. As AI becomes more integrated into the travel planning process, operators must rethink how they capture guest attention and secure bookings.
Plug-ins available on ChatGPT
ChatGPT is integrating with third-party travel APIs and booking platforms, offering booking information on flights, lodging, and more without needing to leave the chat interface. Guests can now search for their favorite travel brands via downloadable plugins, making it easier than ever to find the best rates.
Direct guest support through AI chat
One of the emerging applications is the ability for guests to interact directly with AI-driven chat interfaces that can answer queries, provide recommendations, and even manage bookings. Instead of waiting for a front desk response or navigating complex booking systems, guests can get quick, accurate answers in real time. This can drastically reduce wait times and improve guest satisfaction, especially during peak travel periods.
