Machine learning technology is critical to upselling because it takes the guesswork out of what to offer when to offer it, and how to price it
Only by balancing artificial intelligence and human revenue management strategy can help a hotel survive, and thrive, in the post-COVID world
Hoteliers must keep on top of Artificial Intelligence trends and ensure they only implement those that will enhance the guest experience.
We are delighted to welcome Fornova as an Expert Partner of Revenue Hub. In this “Who Are We” video we are joined by Dori Stein – CEO
In the hospitality industry, AI is expected to cause a massive paradigm shift with a promise to enhance hotel reputation, drive revenue and elevate the customer experience to the next level
Upselling has even more value in a downturn when there are empty rooms or when guests are booking at the best available rate and standard room types.
It seems that industry professionals have embraced the change hotel chatbots bring to the table and are eagerly anticipating to see the evolution of AI and how it will reshape hospitality and travel.
While a hotel can rely on a tool to take care of certain aspects of their revenue management strategy, it is equally essential hoteliers are aware tools cannot completely substitute human intelligence.