Artificial Intelligence

Does your website actually work for an AI visitor? Is it AI-friendly and accessible? Does the information that AI needs in order to recommend you exist ?

For those focused on increasing direct bookings, AEO is a critical extension of hospitality marketing, hotel metasearch and Google hotel ads performance

Revenue AI is one of the highest-stakes areas because errors translate directly into financial loss or reputational damage

If the underlying data is fragmented, outdated, inconsistent, duplicated or biased, AI systems will inevitably reproduce and amplify those weaknesses

A press release for your hotel isn’t a magic button for AI awareness. The real goal is maximizing public, crawlable coverage

Today we see an attempt to revive off-site booking through Agentic AI. Even so, it must overcome the same trust barrier that sank book on metasearch

When the agent recommends a rate move, who decides if the recommendation is right, given that nobody agreed on the underlying forecast initially?

When AI agents aren’t controlled, they represent a new scale of risk for your property; they have systematized using your plain-text credentials

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during March and April 2026. You can either scroll through […]

We examine what the future might look like as AI capabilities continue to expand and AI adoption in hotels continues to grow across the globe