Artificial Intelligence

If the underlying data is fragmented, outdated, inconsistent, duplicated or biased, AI systems will inevitably reproduce and amplify those weaknesses

A press release for your hotel isn’t a magic button for AI awareness. The real goal is maximizing public, crawlable coverage

Today we see an attempt to revive off-site booking through Agentic AI. Even so, it must overcome the same trust barrier that sank book on metasearch

When the agent recommends a rate move, who decides if the recommendation is right, given that nobody agreed on the underlying forecast initially?

When AI agents aren’t controlled, they represent a new scale of risk for your property; they have systematized using your plain-text credentials

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during March and April 2026. You can either scroll through […]

We examine what the future might look like as AI capabilities continue to expand and AI adoption in hotels continues to grow across the globe

Hotels that rely solely on paid search or OTAs risk arriving late in the journey. Those out front are positioning their hotel as an idea, not just an option

For many hotels, appearing in AI-generated recommendations still feels like a lottery, but AI tools reopen the door to giving hotels back their distinction

While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively