facebook lookalike audiences to drive marketing

Advertise smarter, not harder! Facebook lookalike audiences may seem confusing, but our quick guide to this useful targeting tool can improve your conversion rates dramatically.

NB: This is an article from e-Marketing

With custom audiences and targeting, Facebook is a powerhouse advertising platform for any business. There are over 500 million daily visitors to this social network, so if you haven’t considered uploading your email list and creating custom audiences, you’re missing out on leads, traffic, and conversions.

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Facebook also has multiple ways to create and save audiences, which leaves one question: are Facebook lookalike audiences effective? When you want to reach new users that share the same demographics as your current audience, this audience creation tool can be super powerful.

What is Facebook Lookalike Audience?‍

A Facebook lookalike audience is an audience segment based on a custom audience you’ve uploaded previously. It’s called a “lookalike audience” because Facebook matches the users in your custom audience to the demographics and other targeting factors of similar Facebook users.

The typical way to create a lookalike audience is to upload your email subscriber list or a phone number list into Facebook’s audience tool. Once uploaded, you can create a lookalike audience off of your audience segment.

This is a helpful tool whether you want to create a lookalike off of your entire customer base, or you want to create audience segments within your CRM, upload each audience segment, and then create lookalike audiences based on different segments.

Why Create Lookalike Audiences?‍

There are some huge benefits to using lookalike audiences for your social media campaigns. For one, you can uniquely target your customers and lookalike customers, reaching new audiences who will likely share the same interest in your brand. This is a quick way to target all of the unique factors that make up your current customer list without having to individually select targeting factors on Facebook.

Read rest of the article at e-Marketing