During the Halloween season, haunted houses and ghost towns might feel like thrilling seasonal attractions, but when it comes to your hotel’s social media, the last thing you want is an eerie silence.
NB: This is an article from Travel Media Group
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An inactive profile can seem as ghostly as an abandoned building, sending the message that your property is anything but lively. A neglected account might even drive potential guests away, wondering if your service and experiences are just as stagnant as your social presence.
By prioritizing regular updates and engaging content, you can transform your profiles into an extension of your guest experience. Here are some strategies to keep your profiles active, appealing, and relevant year-round, ensuring you avoid the dreaded social media graveyard.
Why Active Social Media is Essential for Your Hotel
Today’s guests often search social media to learn about a property, check reviews, and see real-time updates before they book. A quick look at your page tells them if your hotel is lively and connected to their needs. When your profiles show recent and engaging content, it builds trust and keeps you top of mind for travelers.
On the other hand, an outdated profile may make guests think twice. Without regular posts or interactions, they might wonder if your services are equally behind the times or if your property lacks a welcoming spirit. Active social media accounts demonstrate that your hotel is thriving, inviting, and ready to host.
Tips to Keep Your Social Media Out of the “Ghost Town” Zone
- Commit to a Posting Schedule
Consistency is key. A well-maintained posting schedule keeps your accounts fresh and encourages followers to check back for updates. Aim for at least a couple of posts per week, or more if possible, to stay on guests’ radar and keep your feed lively.
- Prioritize High-Quality Visuals
Showcase your property’s best features with vivid, high-quality visuals. From highlighting cozy guest rooms and scenic views to sharing behind-the-scenes glimpses of your staff’s daily efforts, imagery has a powerful impact. You could even share “haunted” hotel decor for Halloween or festive lights for the holidays to create a welcoming atmosphere online.
