As summer winds down and kids return to school, it’s the perfect time for leisure-focused hotels to capitalize on fall’s untapped occupancy potential.
NB: This is an article from TravelBoom Marketing
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Autumn’s cooler temperatures, smaller crowds, and vibrant foliage present a unique appeal, making it crucial to implement fall marketing strategies that attract and convert travelers. From crafting enticing seasonal packages to partnering with local attractions, there are many ways to increase your fall occupancy and bottom line as the leaves change. Here are 15 ways to boost your fall occupancy right now:
1. Develop Fall Packages
Themed Packages
Create fall-themed packages, such as romantic getaways with wine and spa treatments, or family packages with tickets to local autumn events.
Example: Romantic Mountain Escape
- Package Includes: A two-night stay in a cozy, mountain-view suite, complete with a private balcony.
- In-Room Amenities: A bottle of locally-produced wine, a box of gourmet chocolates, and a basket of seasonal fruits.
- Activities: A couples’ massage at the hotel’s spa, followed by a private guided hike to view the stunning fall foliage.
- Extras: A romantic candlelit dinner at the hotel’s restaurant featuring a fall-inspired menu with locally-sourced ingredients.
Activity Bundles
Include local fall activities like corn mazes, pumpkin patches, or scenic hikes in your packages.
Example: Family Autumn Adventure
- Package Includes: A three-night stay in a spacious family suite with a kitchenette.
- Activities: Tickets for a family-friendly hayride and corn maze adventure at a nearby farm.
- On-Site Fun: Access to the hotel’s outdoor fire pits for roasting s’mores and storytelling.
- Extras: A fall-themed welcome kit with hiking maps, a family board game, and coupons for local attractions like a pumpkin patch and apple orchard.
2. Highlight Local Fall Attractions
Collaborate with Local Events
Partner with nearby festivals, fairs, or seasonal events to offer exclusive deals or shuttle services.
Example: Fall Festival Package
- Partnership: Collaborate with a nearby fall festival or fair, such as a local Harvest Festival or Oktoberfest.
- Offer: Provide exclusive discounts on festival tickets for guests who book through the hotel.
- Shuttle Service: Arrange complimentary or discounted shuttle service to and from the festival, making it easy for guests to enjoy the event without worrying about transportation.
- Promotion: Feature the festival prominently in your marketing materials and on your website, emphasizing the convenience and exclusive benefits of your package.
Promote Regional Attractions
Emphasize nearby fall foliage tours, wineries, or breweries that are popular during this season.
Example: Autumn Foliage Tour Experience
- Partnership: Partner with local tour operators who offer guided fall foliage tours or scenic drives.
- Offer: Include a discounted tour package with a stay at the hotel or offer a complimentary tour for guests booking a certain number of nights.
- Extras: Provide guests with a welcome packet that includes a map of the best fall foliage viewing spots and suggestions for picturesque drives.
- Promotion: Highlight the beauty of the fall foliage and regional attractions like local wineries or breweries in your advertising. Use captivating imagery and testimonials from past guests to showcase the experiences available.
