As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task.
NB: This is an article from Bookboost
With the ever-evolving digital landscape, it’s becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming and manual processes are prone to errors.
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Organising and structuring your guest data properly is essential not only for improving outcomes within the marketing department but also for saving time, which is one of the key concerns of hotel marketers. In this regard, a hospitality customer relationship management (CRM) system is a crucial tool for achieving your objectives.
What is customer relationship management software for the hospitality industry?
A CRM for hospitality combines data from numerous sources and serves as a central data library for all of your guest data. It is different from any other general CRMs because it has into consideration all the important data hotels need for their business and the way it is structured makes sense for hospitality.
A CRM enables you to have all relevant data in one place, including contact information, preferences, booking history, and communication exchanges, by establishing a unified view of guest profiles. This means you can get a general overview of what is happening in your business and who your guests are and what are their preferences.
According to the Customer, 76% of hoteliers claim that CRM helps them gain insights about the guests and their needs. A deeper, more detailed understanding of guests leads to stronger relationships and more loyalty.
But that is not all. There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts by saving them plenty of time and centralising their processes.
1. A Hotel CRM & The Power of Automation
Automation should not be understated when it comes to a hospitality CRM. This kind of system can automate many of the repetitive, laborious marketing tasks that can otherwise consume a great deal of time and energy.
From email campaigns, WhatsApp campaigns to social media scheduling and even entire guest journeys, these processes can now be automated in a fraction of the time it used to take.
As a hotel marketer, you know time is of the essence and it is not a resource you can allow yourself to waste. In this sense, automation can free up your team’s resources and allow them to focus on creating high-performing initiatives rather than handling repetitive tasks.
Not only does automation save time but also supports consistency in messaging across different channels. How can you apply automation? Here are some tips:
